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With Conversion Rate Optimization becoming more and more popular every quarter, the answer to the questions of “What is a/b testing?” and “What is multivariate testing (MVT)”, and what’s the difference between the two also gradually becomes more important. To help you find out what is AB testing, we’ve already created an article called What […]
Data visualization – the biggest trend in the digital marketing and digital analytics market of today. We all know the benefits of interactive data visualization, which include the ease of use, simplification of communication between the company’s departments, and the ability to compress large numbers of data into convenient, easy-to-read visuals. So once you’ve decided […]
What is Conversion Rate (CR)? How to calculate your Conversion Rate? All of these questions arise when you start looking for ways to increase website sales by the means of Conversion Rate Optimization, and we are here to provide you with the answers to all of these mysteries. First things first, let’s find out what […]
Conversion Rate Optimization is one of the trendiest marketing terms of today, within which A/B testing is a leading tactic. The A/B testing marketing component is an essential ingredient to any digital companies success. So what is A/B testing and what are the best CRO practices to perform one – let’s find out together in […]
Mobile attribution tracking – the hottest topic on the app marketing market of today. Throughout hundreds of mobile attribution platforms in existence, we chose two most advanced, user-friendly and beloved by public – Adjust and Appsflyer. So how do you choose which one is the best fit for your business? To help make your decision […]
A data-driven company – what does that mean? Does it imply you need some special graphic charts hanging around the office, a specific number of data scientists at all times or maybe a fancy AI algorithm that determines which Game of Throne character you are without any initial interaction? With such frequent use of the […]
People are in love with efficiency, using their phones to complete all their daily tasks starting from participating in a conference call, to ordering sushi takeout or one in a lifetime wedding ring. Mobile apps are taking a bigger piece of a market pie each year, predicting to reach $189 billion in revenue by 2020. […]
Tableau vs Power BI – how do you choose? Both of these data visualization tools have been on the market for quite a while, and both already got an army of fans and a group of haters. Both are quite similar in some respect, and both are quite different in others. To help you choose […]