Blog

Ideas that inspire you | Join us

Do you want to get our ideas, research and experience first?

Your message
was successfully sent!

All posts

  • How to track cost from Facebook in Google Analytics?

    Facebook Ads – one of the most popular advertisement methods on the market today. Being introduced as a social network in 2006, Facebook quickly gained the audience’s appreciation and popularity. Reaching 1.59 billion active users daily, Facebook became a perfect marketplace that gathers millions of people of various interests and demographics all around the world.  […]

  • What is the difference between UI/UX and CRO?

    Let’s establish the hard truth first – marketing is flooded with acronyms. Flooded. Which means not only it is baffling to remember all the existing marketing terms, every quarter there is a portion of new ones ready to confuse us all over again! And the pitfalls of the whole situation are in the fact that […]

  • The 6 Most Basic SEO Optimization Tips You Need To Know

    In this article, we present 6 Basic SEO Tips For You To Use On Your Website that will help you attract more visitors and present more search-friendly content. To make this information easier to absorb and digest, we included a great visual by Glamy SEO Service to explain the theme deeper and even more user-friendly. […]

  • How to Add Google Analytics to WordPress (Via Plugin, GTM & Hardcoding)

    Oh, WordPress. The most popular website creation & management platform for self-hosted websites around the world. Blogs, forums, fresh news sources and ecommerce stores – all of these are favouring WordPress over every other website setup platform. Today WordPress accounts for more than 30% of all websites.  And since adding an analytics layer to assessing […]

  • Google Data Studio vs. Power BI: A Comparative Analysis of Visualization Tools

    Choosing Data visualization software is a complex task. When you are swamped with large amounts of information coming from your data analytics tools, the task of organizing and understanding your data becomes apparently critical.  This is why we choose to review the two best data visualization software on the market and decide which one – […]

  • Google Analytics Setup Best Practices and Guide

    Is your business expanding, and so is your desire to get more precise insights on your customers? If so here is an article that will help your company become data-driven and a step-by-step guide on setting up Google Analytics. Go over each point and you’ll never have to deal with inaccurate, lost or duplicate data […]

  • How To Add Google Analytics to Shopify: Best Practices

    Ecommerce is taking over the world – a fact anyone can hardly argue with – taking its companion, the most popular worldwide online shopping platform Shopify with it. Shopify got so beloved by its customers due to a number of reasons. First things first, it makes the online shopping experience management quite easy. You don’t […]

  • What Is Churn Rate? – The Best Churn Rate for Ecommerce and Mobile Apps

    “What is churn rate?” a lot of Ecommerce, SaaS and Mobile app business type workers ask when confronted with this unfamiliar yet so common nowadays term. A churn rate is a marketing metric, which describes a number of customers leaving the business over a certain time period.  Although it is an important metric for every […]

InsightWhale uses cookies. By using our site you agree to our privacy policy.