Digital Analytics

  • Google Analytics Calculated Metrics in Use

    Google Analytics is an excellent free tool for creating and using calculated metrics. And since using google products ubiquitously within a single company brings the most results, you also have an opportunity to create calculated metrics in Google Data Studio by using calculated fields and in Google Sheets by combining different metrics together.  Before we […]

  • Looker Vs. Tableau: Overview and Key Features

    You are about to witness the review of the most popular self-service business intelligence solutions up to date – Looker and Tableau, and here’s the first heads-up. There is no one-fits-all answer here, therefore we won’t be giving it to you, but what we will do is provide you with information that will drastically help […]

  • What is a “Secondary Dimension” in Google Analytics?

    Okay, class. We hope you’ve behaved real good all week as we’re about to give you a very special lesson on the immensely popular web analytics tool called (surprise-surprise) Google Analytics and it’s several magical dimensions. Let’s take a look at what secondary dimension in Google Analytics is used for, how to add one and […]

  • How to Set Up Google Analytics API: Step by Step Guide

    Let’s be honest. We all know setting up Google Analytics API as opposed to using the regular Google Analytics user interface opens much broader horizons for things like hierarchical traffic and time-sensitive attribution analysis. Learning how to set up Google Analytics API presents great advantages to those who want to get the best out of […]

  • What is the Difference Between Dimension and Metric in Google Analytics

    Let’s settle this Google Analytics dimension VS metric debate – once and for all. What is the difference between metric and dimension in Google Analytics, what is a “dimension” in Google Analytics, and incontestably – what is a “metric”? Which dimensions are present by default and which can be added as secondary, which metric types […]

  • What is the Difference Between Source and Medium in Google Analytics

    Google Analytics is filled with terms, and it takes quite some time to learn all the differences among them. In order to help you understand Google Analytics terminology better, we’ve created this article on what is the difference between source and medium in Google Analytics. Not only will you know the difference between the source […]

  • What is Tableau Server: Benefits for IT Projects

    Many of you familiar with data visualization have heard or used Tableau Business Intelligence platform. And while Tableau software takes many shapes and sizes, including Tableau Desktop, Tableau Prep, Tableau Online, and Tableau Server we will be describing for you today.  Whilst you are paving the road to learning more about Tableau products, here’s another […]

  • How to Сreate Google Analytics Dashboard: Practical Tips

    Whether it’s your first or hundreds time using Google Analytics, you probably noticed there is a default “My Dashboard” which comes with every view you might choose. And while the ready-to-wear dashboard can serve many purposes, in order to really get the best out of your data you might want to know how to create […]

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