Digital Analytics

  • Google Analytics Conversion Tracking: Calculating the Cost of Transactions

    Today we are reviewing a deeply crucial topic – Calculating the Cost of Transactions in Google Analytics. Why is this so important?  Well, we all agree that every progressive business model of today requires conducting marketing activities in one way or the other. Say you are advertising your product on Facebook, Instagram or Google AdWords. […]

  • What is Data Visualization and Its Role for Business Growth

    Data visualization is one of the hottest and most ever-growing trends in the 3rd decade of this century. In fact, data visualization became so popular and demanded it formed an industry itself, fueled by tons of data visualization software programs and 3-rd party tools that connect those data visualization software to the data sources they […]

  • Google Data Studio vs Tableau: A Comparative Analysis of Visualization Tools

    Data visualization – the biggest trend in the digital marketing and digital analytics market of today. We all know the benefits of interactive data visualization, which include the ease of use, simplification of communication between the company’s departments, and the ability to compress large numbers of data into convenient, easy-to-read visuals. So once you’ve decided […]

  • Top Ways to Become a Data-Driven Company in 2020

    A data-driven company – what does that mean? Does it imply you need some special graphic charts hanging around the office, a specific number of data scientists at all times or maybe a fancy AI algorithm that determines which Game of Throne character you are without any initial interaction? With such frequent use of the […]

  • Power BI vs Tableau: Data Analytics To Consider | InsightWhale

    Tableau vs Power BI – how do you choose? Both of these data visualization tools have been on the market for quite a while, and both already got an army of fans and a group of haters.  Both are quite similar in some respect, and both are quite different in others. To help you choose […]

  • How to track cost from Facebook in Google Analytics?

    Facebook Ads – one of the most popular advertisement methods on the market today. Being introduced as a social network in 2006, Facebook quickly gained the audience’s appreciation and popularity. Reaching 1.59 billion active users daily, Facebook became a perfect marketplace that gathers millions of people of various interests and demographics all around the world.  […]

  • How to Add Google Analytics to WordPress (Via Plugin, GTM & Hardcoding)

    Oh, WordPress. The most popular website creation & management platform for self-hosted websites around the world. Blogs, forums, fresh news sources and ecommerce stores – all of these are favouring WordPress over every other website setup platform. Today WordPress accounts for more than 30% of all websites.  And since adding an analytics layer to assessing […]

  • Google Data Studio vs. Power BI: A Comparative Analysis of Visualization Tools

    Choosing Data visualization software is a complex task. When you are swamped with large amounts of information coming from your data analytics tools, the task of organizing and understanding your data becomes apparently critical.  This is why we choose to review the two best data visualization software on the market and decide which one – […]

InsightWhale uses cookies. By using our site you agree to our privacy policy.