Digital Analytics

  • How to create Google Analytics Dashboard: Practical Tips

    Whether it’s your first or hundreds time using Google Analytics, you probably noticed there is a default “My Dashboard” which comes with every view you might choose. And while the ready-to-wear dashboard can serve many purposes, in order to really get the best out of your data you might want to know how to create […]

  • Coronavirus (COVID-19) Data Visualization: Up-to-Date Research

    When there are more questions than answers, we are all looking to understand what is actually happening. But we also know that even if we want to carefully analyze the situation and cause-effect relationships, we might not possess enough reliable information to draw conclusions. So what should we do in this case? To get the […]

  • How to Integrate Google Analytics tracking with Mailchimp?

    Having a rich history of over 20 years, Mailchimp has shifted from being an email automation service to a full-on marketing platform. Now the answer to “how to use Mailchimp” question becomes more and more complicated, as their toolkit progressed from email campaign set up to landing page creation, social media management, digital ads tracking, […]

  • Google Data Studio: Best Practices for Marketing Dashboards

    Google Data Studio, without a doubt, is a top data visualization tool on the market today. It got its top rank due to a number of factors, including native connection to other Google Suite products, ease of sharing among coworkers, intuitive data dashboard creation, and, of course, – costing absolutely no money to your wallet. […]

  • Comparing Amplitude Analytics vs Google Analytics

    Sooooo you are looking for a great data analytics system. The best one. Digital data analytics platforms are quite complex when you take into account all of their features, price options, limits and usability. If you looked around all mobile app analytics platforms you have definitely come around the Google Analytics vs Amplitude Analytics debate. […]

  • Top Digital Analytics Trends to Consider in 2020

    The role of Digital Analytics is hard to over-exaggerate. Digital Analytics services is an ever-growing tool in each industry across the globe. After extensive Conversion Rate Optimization and data analytics research we finally got the undeniable proof that data is important. Not only important – it is crucial. As we all know, data is the […]

  • CPM, CPC, CPL, CPA, and CPI: What’s the Difference?

    CPM, CPC, CPL, CPA and CPI are super popular marketing acronyms used and mentioned on every corner. Terms like Cost per Click, Cost per Lead or Cost per Impression often become the company’s KPIs for their unique ability to determine marketing activities profitability.  Why is it important to understand the efficiency of advertising campaigns and […]

  • Google Analytics Conversion Tracking: Calculating the Cost of Transactions

    Today we are reviewing a deeply crucial topic – Calculating the Cost of Transactions in Google Analytics. Why is this so important?  Well, we all agree that every progressive business model of today requires conducting marketing activities in one way or the other. Say you are advertising your product on Facebook, Instagram or Google AdWords. […]

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