Digital Analytics

  • Google Data Studio: Best Practices for Marketing Dashboards

    Google Data Studio, without a doubt, is a top data visualization tool on the market today. It got its top rank due to a number of factors, including native connection to other Google Suite products, ease of sharing among coworkers, intuitive data dashboard creation, and, of course, – costing absolutely no money to your wallet. […]

  • Comparing Amplitude Analytics vs Google Analytics

    Sooooo you are looking for a great data analytics system. The best one. Digital data analytics platforms are quite complex when you take into account all of their features, price options, limits and usability. If you looked around all mobile app analytics platforms you have definitely come around the Google Analytics vs Amplitude Analytics debate. […]

  • Top Digital Analytics Trends to Consider in 2020

    The role of Digital Analytics is hard to over-exaggerate. Digital Analytics services is an ever-growing tool in each industry across the globe. After extensive Conversion Rate Optimization and data analytics research we finally got the undeniable proof that data is important. Not only important – it is crucial. As we all know, data is the […]

  • CPM, CPC, CPL, CPA, and CPI: What’s the Difference?

    CPM, CPC, CPL, CPA and CPI are super popular marketing acronyms used and mentioned on every corner. Terms like Cost per Click, Cost per Lead or Cost per Impression often become the company’s KPIs for their unique ability to determine marketing activities profitability.  Why is it important to understand the efficiency of advertising campaigns and […]

  • Google Analytics Conversion Tracking: Calculating the Cost of Transactions

    Today we are reviewing a deeply crucial topic – Calculating the Cost of Transactions in Google Analytics. Why is this so important?  Well, we all agree that every progressive business model of today requires conducting marketing activities in one way or the other. Say you are advertising your product on Facebook, Instagram or Google AdWords. […]

  • How to track cost from Facebook in Google Analytics?

    Facebook Ads – one of the most popular advertisement methods on the market today. Being introduced as a social network in 2006, Facebook quickly gained the audience’s appreciation and popularity. Reaching 1.59 billion active users daily, Facebook became a perfect marketplace that gathers millions of people of various interests and demographics all around the world.  […]

  • How to Add Google Analytics to WordPress (Via Plugin, GTM & Hardcoding)

    Oh, WordPress. The most popular website creation & management platform for self-hosted websites around the world. Blogs, forums, fresh news sources and ecommerce stores – all of these are favouring WordPress over every other website setup platform. Today WordPress accounts for more than 30% of all websites.  And since adding an analytics layer to assessing […]

  • Google Analytics Setup Best Practices and Guide

    Is your business expanding, and so is your desire to get more precise insights on your customers? If so here is an article that will help your company become data-driven and a step-by-step guide on setting up Google Analytics. Go over each point and you’ll never have to deal with inaccurate, lost or duplicate data […]

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