Digital Analytics

  • Adding Payment Gateway to Referral Exclusion List in Google Analytics

    Okay, so in the Ecommerce Tracking Set Up in Google Analytics – Step-by-Step Guide here we reviewed the stages for how to set up your Google Analytics when you have an ecommerce store you would like to track.  And since we know that the best marketing strategies are built on a precise, reliable, accurate data, […]

  • Top Google Analytics Browser Extensions to Save Time

    We all know well the two most valuable commodities in the world – time & money. And while the last one can be exchanged, borrowed, and landed, the first one is a finite source which cannot be substituted with anything. And this precious resource of time becomes double the value when it comes to Google […]

  • Ecommerce Tracking Set Up in Google Analytics – Step-by-Step Guide

    Your domain name has been bought, website – created, and after filling it with all the useful information you are ready to start selling your goods. Once the orders start rolling in, it’s hard to keep track of what’s being purchased, what’s abandoned, and the correlation between the two of the occasions – unless you […]

  • Google Analytics Best Setup Practices for Mobile Apps

    Setting up your analytics can be a challenging task, especially when the set up is destined for mobile phone applications. Which setup platforms to choose for your mobile app, what mobile analytic tools are best, which app platforms are compatible, and moreover – work better together? These and all other mobile app related questions will […]

  • Metrics Every Ecommerce Company Should Track

    So you have a great ecommerce website, the analytics have been set up, the meter is running, and now all that left to do is decide which pieces from the sea of data are going to help propel your website further. When it comes to metrics in Google Analytics, using the “the more the better” […]

  • Data Accuracy (or it’s absence) in Google Analytics

    The Future is Now The filmmakers and storytellers often portray our future filled with nano-technology, retinal eye-scans, robotic helpers around the house and virtual reality ads on every corner. And they are not wrong. As we can see by the rise of the smartphone face-recognition feature, virtual reality ads and build-in retina scans, the future […]

  • Top Ecommerce Tools Guide: everything you need for an ecommerce website

    It comes in stages Rome was not built in a day. It took it’s time to form a foundation, to explore and receive the best tools and materials, to get built and then to finally spread the word around about the rise of the new Empire.   It takes time, thought, money and effort to […]

  • Future of Digital Analytics is still People?

    The Future is Automated Stop by a cinema to get a ticket for the latest show – what do you see? Is it a row of stands with workers waiving at you, inviting you to get to their booth so you can skip the rest of the line, or is it a row of machines […]