When you work in the Digital Marketing industry, you have to be on your toes ALL THE TIME. Every month surprises you with a new set of data analysis tools, conversion optimization tools, data analytics trends and analytics software. You have to know all about the new platforms and inventions to stay modern, deliver the […]
Introduction Filters are a great tool. Really. Using Google Analytics filters allows you to quickly manipulate and play around with your data, remove information you’d like to exclude, and create beautiful view modes for various occasions. But with every great tool comes a long list of instructions on how to properly install it. Google Analytics […]
Okay, so in the Ecommerce Tracking Set Up in Google Analytics – Step-by-Step Guide here we reviewed the stages for how to set up your Google Analytics when you have an ecommerce store you would like to track. And since we know that the best marketing strategies are built on a precise, reliable, accurate data, […]
We all know well the two most valuable commodities in the world – time & money. And while the last one can be exchanged, borrowed, and landed, the first one is a finite source that cannot be substituted with anything. And this precious resource of time becomes double the value when it comes to Google […]
Your domain name has been bought, website – created, and after filling it with all the useful information you are ready to start selling your goods. Once the orders start rolling in, it’s hard to keep track of what’s being purchased, what’s abandoned, and the correlation between the two of the occasions – unless you […]
Setting up your analytics can be a challenging task, especially when the set up is destined for mobile phone applications. Which setup platforms to choose for your mobile app, what mobile analytics tools are best, which app platforms are compatible, and moreover – work better together? These and all other mobile app related questions will […]
When it comes to the art of selling, we all know that the prominent trend for the last decade has been such – it’s less and less about the product you’re advertising, and more and more about “how” you’re advertising it. And the “how” in this process is your marketing, or how efficiently or non-efficiently […]
With the ever-growing number of ecommerce advertising platforms, it’s crucial to know which of the online marketplaces have the highest return on investment, which have the highest engagement within your target audience, and which marketing purposes a given platform serves best. Each platform has its own merits and specifications which we have to be aware […]