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  • How to understand your users using HotJar?

    Soo, you have a website which receives a certain number of visitors every month. Like every good marketer or a company owner, you made a decision to increase your sales the smart way – by investing in website conversion optimization.  And since you’ve made an educated background check on a number of top CRO tools […]

  • How to Track Instagram Traffic With Google Analytics

    When you establish a strong social media presence and an increased Instagram traffic along with it, a question on how to track Instagram traffic becomes more than crucial.  And since you’d want to have your analytics data coming from various sources stored in one place, today we’re going to review how to track Instagram traffic […]

  • VWO vs Convert: A/B Testing Tools Comparison by CRO Experts| InsightWhale

    Introduction There is a large number of tools for every occasion when it comes to the digital marketing industry of today. Even more so – when you’re looking for Conversion Rate Optimization (CRO) tools that include all the testing, preview and analytics functionality you’re looking for.  To make your decision-making process easier, we chose only […]

  • Top 10 Digital Trends – Latest News & Analysis

    When you work in the Digital Marketing industry, you have to be on your toes ALL THE TIME. Every month surprises you with a new set of data analysis tools, conversion optimization tools, data analytics trends and analytics software.  You have to know all about the new platforms and inventions to stay modern, deliver the […]

  • How to Run an AB Test in Google Optimize

    Introduction Let’s start with the basics – you have a website, and since you’re searching for more info on the web, you want to make it even more successful, or successful to begin with.  And as we all know, a sign of a prosperous website is not in the number of daily visitors it attracts, […]

  • Google Analytics Filters Best Practices

    Introduction Filters are a great tool. Really. Using Google Analytics filters allows you to quickly manipulate and play around with your data, remove information you’d like to exclude, and create beautiful view modes for various occasions.  But with every great tool comes a long list of instructions on how to properly install it.  Google Analytics […]

  • Adding Payment Gateway to Referral Exclusion List in Google Analytics

    Okay, so in the Ecommerce Tracking Set Up in Google Analytics – Step-by-Step Guide here we reviewed the stages for how to set up your Google Analytics when you have an ecommerce store you would like to track.  And since we know that the best marketing strategies are built on a precise, reliable, accurate data, […]

  • Top Google Analytics Browser Extensions to Save Time

    We all know well the two most valuable commodities in the world – time & money. And while the last one can be exchanged, borrowed, and landed, the first one is a finite source which cannot be substituted with anything. And this precious resource of time becomes double the value when it comes to Google […]