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  • How to create Google Analytics Dashboard: Practical Tips

    Whether it’s your first or hundreds time using Google Analytics, you probably noticed there is a default “My Dashboard” which comes with every view you might choose. And while the ready-to-wear dashboard can serve many purposes, in order to really get the best out of your data you might want to know how to create […]

  • How to Visualize Connections in Data Visualization

    With so many data visualization methods, diagrams, and charts out there and ever-growing, it’s hard to keep track on which visualization types go with which data sets best.  That’s why we’ve created this handy list of the best tools to visualize connections in data visualization, take a look 😉 Oh, and if you haven’t yet, […]

  • Coronavirus (COVID-19) Data Visualization: Up-to-Date Research

    When there are more questions than answers, we are all looking to understand what is actually happening. But we also know that even if we want to carefully analyze the situation and cause-effect relationships, we might not possess enough reliable information to draw conclusions. So what should we do in this case? To get the […]

  • Google Optimize: Advantages and Disadvantages

    Okay, we will be honest here – this is not one of those “that is a definite minus, but look – here’s a plus” articles. This is going to be a raw, honest review on Google Optimize Advantages and Disadvantages from the conversion specialists who actually use the platform.  We are tough but also thoughtful, […]

  • Google Optimize VS Optimizely: Comparing A/B Testing Tools

    If you’ve been employing Conversion Rate Optimization for a while, you’ll know the two most popular A/B testing tools on the market today are Optimizely and Google Optimize.  And if you’ve heard a little more then just names, you know that these tools are quite different and similar at the same time, and there are […]

  • Artificial Intelligence VS Business Intelligence: Comparison

    Artificial Intelligence vs Business Intelligence – what’s the difference? Since these two terms are so interconnected, let’s look deeper into what makes them unique.  In order to settle the Artificial Intelligence vs Business Intelligence debate once and for all, we’ll start with their definitions and proceed to describe points that make them distinct. What is […]

  • Qualitative and Quantitative Analysis: Main Differences

    Hello guys! Today we are talking about qualitative and quantitative analysis and their main differences. When stepping into the data science field you’ll inevitably start noticing arising questions like “what is quantitative analysis?”, “what is the difference between qualitative and quantitative analysis?” and “what’s the qualitative analysis definition”, and this article will answer exactly that. […]

  • How to Visualize Frequency Distribution: Best Methods

    If you haven’t fallen in love with data visualization charts yet – you should. They are unique, colourful, fun, and communicate valuable information that encourages you to optimize your expenses, eliminate profitless campaigns and make data-driven decisions regarding your expansion plans.  Find out how to use data visualization to display frequency distribution in our new […]

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