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  • Main Reasons Why Your A/B Test Fails

    Why did the A/B test fail – a common hard-to-answer question in the world of A/B testing marketing and Conversion Rate Optimization. There are numerous pitfalls to conducting an A/B test, which will result in inaccurate data, corrupted test results and overall AB test incompleteness.  To help you recognize the reasons for a failed A/B […]

  • Google Analytics Conversion Tracking: Calculating the Cost of Transactions

    Today we are reviewing a deeply crucial topic – Calculating the Cost of Transactions in Google Analytics. Why is this so important?  Well, we all agree that every progressive business model of today requires conducting marketing activities in one way or the other. Say you are advertising your product on Facebook, Instagram or Google AdWords. […]

  • What is Data Visualization and Its Role for Business Growth

    Data visualization is one of the hottest and most ever-growing trends in the 3rd decade of this century. In fact, data visualization became so popular and demanded it formed an industry itself, fueled by tons of data visualization software programs and 3-rd party tools that connect those data visualization software to the data sources they […]

  • What is Multivariate Testing? Best practices | InsightWhale

    With Conversion Rate Optimization becoming more and more popular every quarter, the answer to the questions of “What is a/b testing?” and “What is multivariate testing (MVT)”, and what’s the difference between the two also gradually becomes more important. To help you find out what is AB testing, we’ve already created an article called What […]

  • Google Data Studio vs Tableau: A Comparative Analysis of Visualization Tools

    Data visualization – the biggest trend in the digital marketing and digital analytics market of today. We all know the benefits of interactive data visualization, which include the ease of use, simplification of communication between the company’s departments, and the ability to compress large numbers of data into convenient, easy-to-read visuals. So once you’ve decided […]

  • What is the conversion rate? Conversion rate calculation formula

    What is Conversion Rate (CR)? How to calculate your Conversion Rate? All of these questions arise when you start looking for ways to increase website sales by the means of Conversion Rate Optimization, and we are here to provide you with the answers to all of these mysteries.  First things first, let’s find out what […]

  • What is A/B Testing in Digital Marketing: CRO Best Practices

    Conversion Rate Optimization is one of the trendiest marketing terms of today, within which A/B testing is a leading tactic. The A/B testing marketing component is an essential ingredient to any digital companies success. So what is A/B testing and what are the best CRO practices to perform one – let’s find out together in […]

  • Adjust vs Appsflyer: Choosing a Platform for Mobile App Tracking and Attribution

    Mobile attribution tracking – the hottest topic on the app marketing market of today. Throughout hundreds of mobile attribution platforms in existence, we chose two most advanced, user-friendly and beloved by public – Adjust and Appsflyer.  So how do you choose which one is the best fit for your business? To help make your decision […]

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