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  • Web Analytics Tools Comparison: Session-Based & User-Based. Part 2

    Since listing all prominent analytics solutions may be a daunting task, we’ve only picked some 20+ contenders for our comparison and split them in two groups. Part 2 picks up on where we previously left off and unveils some promising tools that didn’t fit in the first posting. As before, we’re focusing on the basic […]

  • Web Analytics Tools Comparison: Session-Based & User-Based (Part 1)

    As a marketer or web business owner, it’s your job to monitor relevant metrics on a daily basis so you can make prompt adjustments, run campaigns or perform conversion rate optimization. Luckily, the market teems with analytics tools, paid and free, complex and easy, session-based and user-based. User-based analytics is the hot trend and buzzword […]

  • How Many Fields Should Be in Your Form?

    One of the first things you need to think about when drawing up an online application form template is how many fields the form should contain. There is actually no single answer, as the number of fields will depend on a few factors, including your target audience, the value of the information for your business, […]

  • Why we can’t work CRO as the client wants

    Learned how to generate traffic, yet your CR still lingers at 5–10 percent tops? A growing number of web-based businesses engage with conversion rate optimization (CRO) to fix flaws in their customer journeys, streamline the message and boost sales. Whereas insiders may have blurred vision on the current state of things, third party CRO agencies […]

  • How to Track Leads with Google Tag Manager Form Submit Tracking

    Many times, a prospect turns into a lead by completing a form on your website. To measure the users who are converting and the actions they are taking on your forms, you need to track form submissions. The problem is that there is no global standard for the development of forms, which means that there […]

  • Actionable Mobile App Metrics You Should Track

    Now that you’ve launched your app, what’s next? Apparently, you’ll be interested in a number of downloads to see if it took off or not. The better your target audience responds to the brand and positioning, the more installs you’re getting. However, this is just one side of the coin: Downloads don’t tell you much […]

  • A Comparative Analysis of Data Visualization Tools: Google Data Studio, Power BI, and Tableau

    Big data visualization tools are necessary for anyone who wants to create visual representations of analytics to share with others or to better understand analytics. You have a number of data visualization tools to choose from — the problem is, no single tool stands out as the very best for business intelligence (BI). If you […]

  • Why skimping on the CRO program is a bad idea

    Conversion rate optimization services have been around for quite a while and unlocked numerous opportunities for those who focused exclusively on traffic before. Regardless of business type, you want users not only to land on a webpage but also engage with your content and convert into paying customers. To make that happen, you need to […]