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  • 5 CRO Hacks for Beauty Stores

    Conversion Rate Optimization is a complex, comprehensive, and recurring process. It varies from industry to industry, and each given ecommerce business type has its own specific features and qualities to account for. And so does the beauty industry. So if you have a great ecommerce cosmetic store – buckle up, because right now we are […]

  • 10 Best Digital Marketing Tools To Consider In 2019

    Unlike any other industry, Ecommerce is drastically fueled by the power of online tools. They let us develop our ecommerce marketing strategy, let us plan our next lead generation campaigns, allow to track and monitor our progress and get useful insights based on them. Just like the market, digital marketing platforms are ever-changing, which means […]

  • Metrics Every Ecommerce Company Should Track

    So you have a great ecommerce website, the analytics have been set up, the meter is running, and now all that left to do is decide which pieces from the sea of data are going to help propel your website further. When it comes to metrics in Google Analytics, using the “the more the better” […]

  • News and Future Trends in Ecommerce Digital Marketing

    Since the first lemonade stand has been established, and the first glass of lemonade has been sold, the commerce has changed in the ways no one could imagine. Products delivered within 24 hours from sending an order, paying with a smile, drone delivery – all of these seemed like a futuristic science dream just a […]

  • Top 5 Ways to Improve Sales for the Luxury Jewelry Ecommerce

    Conversion rate optimization for e-commerce luxury goods differs from optimization of other websites. It has its own hidden traps and pitfalls that you need to account for in order to increase online sales and make your ecommerce optimization successful. Ready to find out the ins and outs of how to optimize a jewelry eсommerce page? […]

  • Data Accuracy (or it’s absence) in Google Analytics

    The Future is Now The filmmakers and storytellers often portray our future filled with nano-technology, retinal eye-scans, robotic helpers around the house and virtual reality ads on every corner. And they are not wrong. As we can see by the rise of the smartphone face-recognition feature, virtual reality ads and build-in retina scans, the future […]

  • 6 Steps of a CRO process in the InsightWhale Agency

    Conversion Rate Optimization is an ever-changing, cyclical process. In this article, we will present our custom-developed CRO campaign workflow, consisting of 6-steps designed to increase your conversion rates and revenue. In the CRO process of 6 consecutive steps, this first step is the only solitary instance, while the other 5 steps are recurring. Once we […]

  • 5 Top A/B Ecommerce Test Ideas

    Mindfulness in A/B testing After building and launching a great website, collecting and analyzing enough data, it’s time to launch your A/B testing campaign. And when you do, it’s important to remember one crucial rule. The main reason behind conducting an A/B testing is never about the website ecommerce testing itself. It’s about reviewing the […]