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  • Google Data Studio: Best Practices for Marketing Dashboards

    Google Data Studio, without a doubt, is a top data visualization tool on the market today. It got its top rank due to a number of factors, including native connection to other Google Suite products, ease of sharing among coworkers, intuitive data dashboard creation, and, of course, – costing absolutely no money to your wallet. […]

  • How to Run A/B Tests in Convert: Practical Tips

    Conversion Rate Optimization – the most efficient way to boost your sales long term at the moment. By using Conversion Rate Optimization tools like A/B testing and behaviour tracking, ecommerce owners and their marketing managers are able to analyze how users interact with the website and make adjustments based on those findings.  By implementing an […]

  • Comparing Amplitude Analytics vs Google Analytics

    Sooooo you are looking for a great data analytics system. The best one. Digital data analytics platforms are quite complex when you take into account all of their features, price options, limits and usability. If you looked around all mobile app analytics platforms you have definitely come around the Google Analytics vs Amplitude Analytics debate. […]

  • Top Digital Analytics Trends to Consider in 2020

    The role of Digital Analytics is hard to over-exaggerate. Digital Analytics services is an ever-growing tool in each industry across the globe. After extensive Conversion Rate Optimization and data analytics research we finally got the undeniable proof that data is important. Not only important – it is crucial. As we all know, data is the […]

  • How to Connect Data Sources to Tableau: Practical Guide

    Even though since you’ve clicked on this article you probably know what is Tableau, we’ll quickly remind you. Tableau is an advanced analytics and data visualization platform for data analysts, data-driven enterprises and Big Data companies who live and breathe data analysis. Data visualization is a process of turning data into a visual representation, usually […]

  • Top 20 Metrics to Visualize in Google Data Studio

    The importance of data visualization is hard to exaggerate. It offers priceless insights into your company’s operations, propels fast decision-making and enables businesses to communicate data easily, therefore becoming more and more data-driven – here’s how. All in all, data visualization is a serious business.  But it’s also fun. Especially if you know how to […]

  • How to Show Hierarchy with Data Visualization

    Data visualization is multifaceted. It can help you showcase relations between objects and values, their correlation, their interconnectedness and hierarchy. Today we are talking about the latter – hierarchical data visualization and methods which explain how to show hierarchy with data visualization.  Without a doubt, it is important to know which visualization methods are appropriate […]

  • CRO: Testing Atomic and Complex Changes

    Conversion Rate Optimization (CRO) is a trendy, but complex subject. In order to increase your conversion rate, it is easy to start applying A/B testing tools and other web page testing techniques.  It’s easy to get lost in different Conversion Rate Optimization practices, raising a reasonable question: “In which cases should we test large changes, […]

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