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  • What is the Difference Between Source and Medium in Google Analytics

    Google Analytics is filled with terms, and it takes quite some time to learn all the differences among them. In order to help you understand Google Analytics terminology better, we’ve created this article on what is the difference between source and medium in Google Analytics. Not only will you know the difference between the source […]

  • Top 15 CRO and UX tools to Get User Feedback

    So you’re selling something online and you’d like the best conversion optimization tools to ask visitors for their thoughts. But since Conversion Rate Optimization along with UX tools and UX software is quite complex, it’s hard to find a one-size-fits-all solution to all your customer satisfaction needs.  A good CRO and UX feedback tool will […]

  • What is Tableau Server: Benefits for IT Projects

    Many of you familiar with data visualization have heard or used Tableau Business Intelligence platform. And while Tableau software takes many shapes and sizes, including Tableau Desktop, Tableau Prep, Tableau Online, and Tableau Server we will be describing for you today.  Whilst you are paving the road to learning more about Tableau products, here’s another […]

  • How to create Google Analytics Dashboard: Practical Tips

    Whether it’s your first or hundreds time using Google Analytics, you probably noticed there is a default “My Dashboard” which comes with every view you might choose. And while the ready-to-wear dashboard can serve many purposes, in order to really get the best out of your data you might want to know how to create […]

  • How to Visualize Connections in Data Visualization

    With so many data visualization methods, diagrams, and charts out there and ever-growing, it’s hard to keep track on which visualization types go with which data sets best.  That’s why we’ve created this handy list of the best tools to visualize connections in data visualization, take a look 😉 Oh, and if you haven’t yet, […]

  • Coronavirus (COVID-19) Data Visualization: Up-to-Date Research

    When there are more questions than answers, we are all looking to understand what is actually happening. But we also know that even if we want to carefully analyze the situation and cause-effect relationships, we might not possess enough reliable information to draw conclusions. So what should we do in this case? To get the […]

  • Google Optimize: Advantages and Disadvantages

    Okay, we will be honest here – this is not one of those “that is a definite minus, but look – here’s a plus” articles. This is going to be a raw, honest review on Google Optimize Advantages and Disadvantages from the conversion specialists who actually use the platform.  We are tough but also thoughtful, […]

  • Google Optimize VS Optimizely: Comparing A/B Testing Tools

    If you’ve been employing Conversion Rate Optimization for a while, you’ll know the two most popular A/B testing tools on the market today are Optimizely and Google Optimize.  And if you’ve heard a little more then just names, you know that these tools are quite different and similar at the same time, and there are […]

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