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  • Future of Digital Analytics is still People?

    The Future is Automated Stop by a cinema to get a ticket for the latest show – what do you see? Is it a row of stands with workers waiving at you, inviting you to get to their booth so you can skip the rest of the line, or is it a row of machines […]

  • Google Analytics GEO: Should We Trust What We See?

    An Exact Science Statistics & Analytics are the words we associate with complete accuracy, transparency and immutability. What was true yesterday cannot become false the day of tomorrow. The 5 doesn’t become 6,5 with the rise of the dawn, and Australia does not convert into Austria no matter how hard we insist on it. Google […]

  • How To Communicate with Data Analytics People

    Why Communication Is the Key In our modern day of digital transactions, virtual chats and remote job positions it’s more important than ever to keep communications loud, transparent, and clear. Every single misalignment, misunderstanding and punctuation error costs the companies’ time spent figuring it out, which results in delayed results and consequential loss of money. […]

  • How to Tell If Your CRO Program Is Wasting Time and Money

    After you’ve been running a conversion rate optimization strategy for a few months, you need to figure out if it’s working or if it’s a waste of time and money. There are a few different methods you should use to compare your results to your conversion goals. 1. Long-Term Business Results A CRO strategy is […]

  • Google Analytics Solutions: Case Studies in Offline Marketing

    Tracking online user behavior is no big challenge. Google Analytics for businesses provides you with a variety of tools and reports to track and utilize online data to make improvements to your digital strategy. The difficulty comes when you want to track offline data. This can be critical for businesses of many types, particularly those […]

  • Five Key Roles on a CRO Team

    As conversion rate optimization has developed into a self-sufficient discipline, many web-based businesses are evaluating their in-house CRO units and assessing third party offerings. When building and structuring CRO teams, stakeholders need to realize that optimization projects are somewhat different from traditional product or service development. If someone asks you for a definition of ‘project’, […]

  • When Hiring CRO Agency is Not The Best Idea

    Conversion rate optimization (CRO) has been on the rise ever since web-based businesses discovered the data-driven approach to decision-making. That said, most enterprises have primarily focused on user acquisition (UA) to drive more traffic hoping that quantity will, at some point, transform into quality. Whereas the lion’s share of marketing funds goes to UA, even […]

  • Roles & Responsibilities of a Successful Analytics Team

    How do you envision a dream team of professional analysts? Most likely, these are the magic people who unlock actionable data scattered across your organization. Once the data is consolidated, marketers can take the lead and see what works well and what needs fixing in the funnels. The data-driven approach encourages various stakeholders to re-assess […]