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  • What is the conversion rate? Conversion rate calculation formula

    What is Conversion Rate (CR)? How to calculate your Conversion Rate? All of these questions arise when you start looking for ways to increase website sales by the means of Conversion Rate Optimization, and we are here to provide you with the answers to all of these mysteries.  First things first, let’s find out what […]

  • What is A/B Testing in Digital Marketing: CRO Best Practices

    Conversion Rate Optimization is one of the trendiest marketing terms of today, within which A/B testing is a leading tactic. The A/B testing marketing component is an essential ingredient to any digital companies success. So what is A/B testing and what are the best CRO practices to perform one – let’s find out together in […]

  • Adjust vs Appsflyer: Choosing a Platform for Mobile App Tracking and Attribution

    Mobile attribution tracking – the hottest topic on the app marketing market of today. Throughout hundreds of mobile attribution platforms in existence, we chose two most advanced, user-friendly and beloved by public – Adjust and Appsflyer.  So how do you choose which one is the best fit for your business? To help make your decision […]

  • Top Ways to Become a Data-Driven Company in 2020

    A data-driven company – what does that mean? Does it imply you need some special graphic charts hanging around the office, a specific number of data scientists at all times or maybe a fancy AI algorithm that determines which Game of Throne character you are without any initial interaction? With such frequent use of the […]

  • Amplitude vs. Mixpanel in Mobile App Analytics: Comparing the Tools

    People are in love with efficiency, using their phones to complete all their daily tasks starting from participating in a conference call, to ordering sushi takeout or one in a lifetime wedding ring. Mobile apps are taking a bigger piece of a market pie each year, predicting to reach $189 billion in revenue by 2020.  […]

  • Power BI vs Tableau: Data Analytics To Consider | InsightWhale

    Tableau vs Power BI – how do you choose? Both of these data visualization tools have been on the market for quite a while, and both already got an army of fans and a group of haters.  Both are quite similar in some respect, and both are quite different in others. To help you choose […]

  • How to track cost from Facebook in Google Analytics?

    Facebook Ads – one of the most popular advertisement methods on the market today. Being introduced as a social network in 2006, Facebook quickly gained the audience’s appreciation and popularity. Reaching 1.59 billion active users daily, Facebook became a perfect marketplace that gathers millions of people of various interests and demographics all around the world.  […]

  • What is the difference between UI/UX and CRO?

    Let’s establish the hard truth first – marketing is flooded with acronyms. Flooded. Which means not only it is baffling to remember all the existing marketing terms, every quarter there is a portion of new ones ready to confuse us all over again! And the pitfalls of the whole situation are in the fact that […]

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