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  • CRO Recommendations for Low Traffic Websites

    A/B testing is straight up the single most effective technique for improving the conversion rate. But it’s also tricky, as it requires a large number of website visitors to conduct the A/B testing in the first place.  If you don’t have an extensive pool of website users to analyze it’s hard to determine which changes […]

  • Google Analytics Calculated Metrics in Use

    Google Analytics is an excellent free tool for creating and using calculated metrics. And since using google products ubiquitously within a single company brings the most results, you also have an opportunity to create calculated metrics in Google Data Studio by using calculated fields and in Google Sheets by combining different metrics together.  Before we […]

  • Looker Vs. Tableau: Overview and Key Features

    You are about to witness the review of the most popular self-service business intelligence solutions up to date – Looker and Tableau, and here’s the first heads-up. There is no one-fits-all answer here, therefore we won’t be giving it to you, but what we will do is provide you with information that will drastically help […]

  • What is a “Secondary Dimension” in Google Analytics?

    Okay, class. We hope you’ve behaved real good all week as we’re about to give you a very special lesson on the immensely popular web analytics tool called (surprise-surprise) Google Analytics and it’s several magical dimensions. Let’s take a look at what secondary dimension in Google Analytics is used for, how to add one and […]

  • Top 5 Customer Experience Metrics To Track To Grow Your Business

    The customer experience is one of the most important focal points of any business. It not only indicates what a customer goes through when interacting with your business but also how they feel about it. Both direct interactions and indirect actions with your brand indicate customer experience. So how can businesses quantify something that seems […]

  • How to Set Up Google Analytics API: Step by Step Guide

    Let’s be honest. We all know setting up Google Analytics API as opposed to using the regular Google Analytics user interface opens much broader horizons for things like hierarchical traffic and time-sensitive attribution analysis. Learning how to set up Google Analytics API presents great advantages to those who want to get the best out of […]

  • 3 Major Ways Data Science is Changing the World Today

    Before we begin our deep dive into how data science is changing the world, review data science applications and get acquainted with data-centric industries, let’s make sure we are firm on what data science actually is. First things first, data science is not a standalone industry but involves an overlap of three other disciplines – […]

  • 15 Tools to Get Design Feedback for a Webpage or Application

    We’ve all been there. You’re designing a web page for an ecommerce store or some new slides for a mobile application and then – boom – not sure how to proceed further. Will dog-lovers appreciate these tiny little paws at the front page or will they straight-up hate them? Is it clear we’re selling an […]

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