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Creating a CRO mindset within your team leads to better decision making. Team members become more willing to quantify everything, which, in turn, means things become easy to measure and bottlenecks are more obvious. A CRO mindset also has a role to play in developing goals, measuring results, and, ultimately, changing your elements of your […]
Often, it is difficult to encourage team members to embrace new methodologies, but adopting conversion rate optimization (CRO) is certainly worthwhile. More than leading to improvements, it helps you understand your business — by taking out the guesswork and replacing it with scientific method. CRO bridges marketing and technology CRO emerged when marketers got weary […]
If you want your content to appear in Google search results in the form of rich snippets, you need to use structured data. Another benefit is that structured data improves search capabilities, enhancing the user experience. One way to implement structured data is to turn to Google Tag Manager (GTM), but this can be a […]
A Content Security Policy (CSP) stops third-party vendors from loading damaging features on your website, thereby improving security. However, if you continue to use Google Analytics with a CSP enabled, you will need to make some modifications. The good news is that these are simple to apply, not to mention well worthwhile. Enabling Google Analytics […]
InsightWhale recently worked on a project that involved providing a client with an array of CRO services for a promo. The project led us to a number of interesting findings. We’re using this article to share some of the insights we learned with our readers. In a nutshell A long-term InsightWhale customer provides digital products and […]
To enhance security on your website (such as to block harmful scripts that could steal user passwords), one of your best options is a Content Security Policy (CSP). However, enabling a CSP can cause problems with Google Tag Manager (GTM). To continue using GTM with a CSP installed, you need to make some changes. The […]
Advertising features in Google Analytics are hugely useful for creating remarketing audiences. However, to comply with GDPR, it is necessary to block these features in some cases: to ensure that users always opt in before you collect, store, or use their data. In just a few steps, you can both enable and block advertising features. […]
If you’re looking for an alternative analytics service to Google Analytics, you should consider Adobe Analytics. One of the best paid services, it uses artificial intelligence to track users and depict customer journeys. The cloud-based software has a number of useful features, all of which go beyond anything you’ll receive with a basic service. Adobe […]