Conversion Rate Optimization

  • Google Optimize: Advantages and Disadvantages

    Okay, we will be honest here – this is not one of those “that is a definite minus, but look – here’s a plus” articles. This is going to be a raw, honest review on Google Optimize Advantages and Disadvantages from the conversion specialists who actually use the platform.  We are tough but also thoughtful, […]

  • Google Optimize VS Optimizely: Comparing A/B Testing Tools

    If you’ve been employing Conversion Rate Optimization for a while, you’ll know the two most popular A/B testing tools on the market today are Optimizely and Google Optimize.  And if you’ve heard a little more then just names, you know that these tools are quite different and similar at the same time, and there are […]

  • Qualitative and Quantitative Analysis: Main Differences

    Hello guys! Today we are talking about qualitative and quantitative analysis and their main differences. When stepping into the data science field you’ll inevitably start noticing arising questions like “what is quantitative analysis?”, “what is the difference between qualitative and quantitative analysis?” and “what’s the qualitative analysis definition”, and this article will answer exactly that. […]

  • How to Run A/B Tests in Convert: Practical Tips

    Conversion Rate Optimization – the most efficient way to boost your sales long term at the moment. By using Conversion Rate Optimization tools like A/B testing and behaviour tracking, ecommerce owners and their marketing managers are able to analyze how users interact with the website and make adjustments based on those findings.  By implementing an […]

  • CRO: Testing Atomic and Complex Changes

    Conversion Rate Optimization (CRO) is a trendy, but complex subject. In order to increase your conversion rate, it is easy to start applying A/B testing tools and other web page testing techniques.  It’s easy to get lost in different Conversion Rate Optimization practices, raising a reasonable question: “In which cases should we test large changes, […]

  • Improving Conversion Rates from Checkout to Transaction: Best Practices

    We love Conversion Rate Optimization. This is what we live for. We’ve already written an article on How to Increase Conversion Rate at the Checkout Page, which offers precious pieces of advice on how to make sure more users enjoy your checkout page. This article will give you tips on how to ensure that users […]

  • VWO A/B Testing: A Complete Guide for 2020

    VWO, or Visual Website Optimizer, is a leading all-in-one Experience Optimization platform in the Conversion Rate Optimization industry of today.  It helps companies increase their conversions, and therefore sales, by assessing user behaviour and web analytics, while building personalized experiences customers just can not love based on findings it brings. To answer the question of […]

  • What is a Bounce Rate: How to calculate Bounce Rate, what is a good one and how to improve it

    In your search for a bounce rate definition, what is bounce rate in Google Analytics, bounce rate vs exit, and how to improve bounce rate you’ve come to the right place.  In this article, our top CRO specialists reveal answers to all of these common bounce rate-related questions and provide you with quick tips oh […]

InsightWhale uses cookies. By using our site you agree to our privacy policy.