On the way to generate revenues, we focus on what’s important to make conversions happen. The main and ultimate goal of any e-commerce is to boost sales, i.e. convert visitors into paying customers. However, this direct objective goes hand-in-hand with smaller goals or micro conversions. They are the actions that lead customers to a larger […]
Machine learning has now become so advanced that algorithms are able to predict how a user is likely to behave. This impacts many aspects of your digital strategy, but nowhere more so than conversion rate optimization (CRO). To understand how it is possible to use AI for CRO, you first need to know exactly what […]
There are some significant differences between mobile conversions and desktop conversions, beyond the type of device they take place on. For instance, mobile queries are usually seeking immediate, relevant information about a product, service, or business. In contrast, users on desktop and laptop computers are often browsing for information and may not have an immediate […]
Creating a CRO mindset within your team leads to better decision making. Team members become more willing to quantify everything, which, in turn, means things become easy to measure and bottlenecks are more obvious. A CRO mindset also has a role to play in developing goals, measuring results, and, ultimately, changing your elements of your […]
Often, it is difficult to encourage team members to embrace new methodologies, but adopting conversion rate optimization (CRO) is certainly worthwhile. More than leading to improvements, it helps you understand your business — by taking out the guesswork and replacing it with scientific method. CRO bridges marketing and technology CRO emerged when marketers got weary […]
InsightWhale recently worked on a project that involved providing a client with an array of CRO services for a promo. The project led us to a number of interesting findings. We’re using this article to share some of the insights we learned with our readers. In a nutshell A long-term InsightWhale customer provides digital products and […]