Who Are

Tony Simonovsky

Hello! My name is Tony Simonovsky.

We are a fully remote team of professionals providing Conversion Rate Optimization (CRO), Web Analytics and Digital Marketing services for clients around the world. Our clients are medium-sized enterprises, mostly based in the USA, Europe and Australia. Our team members work from convenient locations around the world.

Our mission is to:

  • Deliver tangible monetary value to our customers.
  • Think out of the box and quickly respond to the evolving market.
  • Build solid customer relationships based on trust and mutual respect – we always go the extra mile to help our clients reach their goals!
  • Profess and protect freedom of expression and decision-making, independence and personal responsibility.
  • Make great things happen regardless of where we are, and leverage the power of distributed teams for the common good.

Our Services

Digital Analytics

We work with Google Analytics, Google Tag Manager, Power BI, Google Data Studio and can help you with any kind of tasks related to these tools, including setting up goals, events, funnels, e-commerce and enhanced e-commerce tracking, analyzing, troubleshooting, reporting using GA API, creating custom reports, dashboards, measurement frameworks and data visualization. Also, we have experience integrating BigQuery with Google Analytics Premium to build reports using unsampled data.

Conversion rate optimization (CRO)

We develop actionable insights from statistical and other types of data and A/B testing to increase conversions. We do full-service: from idea to implementation in VWO, Optimizely and Convert, including creation of a hypothesis, testing plan, creating wireframes and jQuery coding to create variations and reporting.

Partners and Certifications

Why use our services?

Great experience

Great Experience

The company has under its belt over three years of hands-on experience in Web Analytics and CRO. In terms of verticals covered, we’ve accumulated domain knowledge in SaaS business solutions, e-commerce, personal websites, banking analytics, and more. We perform the entire service cycle from business ideas to strategy, change analysis and optimization.

Technical and business skills

Technical and Business Skills

Our key assets are deep business understanding and cutting-edge technology aimed at the big picture. We empower the client with exactly the right tools to get instant snapshots of the business at any given time, track KPIs on-the-go and make quick decisions on the further course of action. For that purpose, we utilize a slew of nifty solutions and services that best fit our customer’s profile and business needs.

Highly qualified staff

Highly Qualified Staff

Quality of our services is the critical value we must be focused on. More than that, It's not just a value but the fundamental basis for the company’s growth and development. We always make an extra effort to produce the quality deliverables rather than just marking the job as done.


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Adrian Bishop

Tony and his team helped us solve a myriad of intricate problems with Google Analytics on our ecommerce site. We can now get complex (and very useful) reporting which helps us grow and improves our bottom line.

Google Analytics

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Michelle Toussaint

Tony is very knowledgeable when it comes to web analytics in particular complex setups of GA & GTM. We worked for several months together, and I was impressed by his professionalism, good communication and responsiveness.

Google Analytics, Google Tag Manager

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Rainer Scharinger

Tony is a real specialist in Google Tag Manager and Google Analytics and helped us with some tricky implementations in website and online shop environments.  He is attentive, competent, fast and thus highly recommendable.

Google Analytics, Google Tag Manager

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Jennifer Glover

I needed some urgent help fixing our analytics set-up and Tony was available at short notice for an online call. He was able to quickly and patiently walk me through the steps I needed to take to resolve the problems, explaining things along the way. He knows Google Analytics very well. I would recommend him.

Google Analytics

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Michelle Toussaint

I really recommend them for any web analytics project, easy or hard that you need. They are also available to discuss and meet on a call which makes communication and working over time very easy.

Web Analytics

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David Jaeger

I have a tremendous amount of respect for Tony. He's one of those rare gems of online marketing, with a balance of technical and business savvy. Despite that, him and his team also execute very well. He's delivered some extremely high lift rates in conversion testing,and has been very helpful on complex GA/GTM implementations. While I'd prefer to keep him to myself, (and am using him on other ongoing projects), I can't highly recommend him enough.

Google Analytics, Google Tag Manager

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Owena Jauod

Tatiana knows what she’s doing and gave us high-quality keywords for our project. Thanks
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Hugh Macken

Tony helped us out with a variety of complex web development issues including issues involving Google Tag Manager. He is extremely dedicated to getting the job done right, on budget and on time. He's able to work under pressure and is exceptionally responsive to any questions I've asked, replying quickly and clearly. Indeed, he offers great customer service, communicating regularly, clearly and professionally every step of the way from the start of the project to its conclusion.

Google Tag Manager

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Ian Schechter

Tracking gods, finally my conversion tracking through cross-domain is working properly


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Jared Oken

Tony and his team helped us setup pretty complex Google Analytics Premium tracking and reporting through BigQuery and also came up with some great ideas for A/B testing which resulted in massive conversion growth.

Google Analytics

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Yingqiu Zhu

Tony and his team helped us set up and manage multiple of our Google Analytics accounts including ecommerce settings. It's very easy to work with him and his team - Very responsible and organized. Great experience and would definitely recommend to anyone!

Google Analytics

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Naoum Issa

Tony is very knowledgeable about conversion optimization and analytics tracking, and a great communicator. His recommendations were highly targeted, well supported with his analysis, and worked! I would definitely work with him again.

CRO, Web Analytics

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Thom O'Leary

Tony is an analytics expert who works quickly, thoroughly and grasps the idea that analytics are intended to fuel real world business decisions. I've worked with him on several projects and never hesitate to recommend his work.

Web Analytics

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Gregory Brooks

If you have analytics work that needs to be done, you need to use Tony. This is exactly what I hoped to find, thank you Tony!

Web Analytics

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Michele Foster

Tony is fantastic - skilled, fast, reliable and honest - will be using over and over again. Thank you!!!

Google Analytics

Varun Celly

Tatiana was a pleasure to work with. She was meticulous in understanding the work and was very clear on the solution. I would recommend Tatiana and her agency for implementing Google Tag Manager in complex environments.

Web Analytics

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Owena Jauod

Great keywords research as always. Thanks for the excellent work
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Wayne Krowitz

I came to Tony with a complex request encompassing some custom GTM scripts that we needed as a business tool. Needless to say, Tony came with a robust solution that ticked all the boxes. The solution is now part of our every day tools and has brought a lot of value to our core offering. Tony truly is a genius in this space Since our first project, he has come to the rescue multiple times when no one else even knew where to begin. His understanding of the analytics and conversion optimisation spaces is second to none, and his knowledge coupled with fine tuned problem solving skills have proven priceless over and over again. Cannot recommend him enough. Thanks Tony!

Google Tag Manager

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Stephen Carl

Tony is quite knowledgeable and dependable on Analytics and conversion optimization discussions. Had a project where he was a great asset A familiar story for many of us -- had a person on my team who wasn't pulling his weight and Tony did much more than required, to make things happen. Would definitely hire him again.

Web Analytics

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Lisa Hochstein

Tony was great! He provided the expertise we needed with Google Experiments. He also went above and beyond and provided some great insight into other areas of Google Analytics.

Google Analytics

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Gosha Semenov

Worked with Tony for over a year on conversion rate improvement. He proved himself as a true professional and a pleasant colleague to work with. Tony had successfully conducted a number of a/b tests on our website which eventually helped us to optimize our conversion rate and improve some UI/UX of website.


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Josh Cuttill

Tony's team has a keen understanding of CRO and has been an asset in executing multiple tests and strategies over the past year. With his team's assistance, we were able to execute our projects on time and with precision. I would recommend him to anyone who is in need of expertise regarding conversion rate optimization or analytics.


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Cassidy Tuttle

Tony was very helpful in getting my ecommerce integrated with Google Analytics. He also set up several custom reports to show the statistics and information I needed to have quick access to. He is very knowledgeable with GA and really easy to work with.

Google Analytics

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Dean Dusty

Tony is absolutely on another level when it comes to Google Analytics and conversion tracking! He knocked this project out the park! Definitely going to be using him in future.

Google Analytics, conversion tracking, HORECA, agency

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Dmitry Kochman

Tony is a great CRO professional. He knows his work. He is a very detailed oriented and is a pleasure to work with.



Key staff

  • Tony Simonovsky


    Founder, CEO

  • Gena Qarchava


    Head of Account Management

  • Viacheslav Matyushin


    CRO Lead

  • Marina Potapova


    Financial Manager

  • Viktoria Kartunova


    CRO Expert

  • Dmitriy Burkov


    CRO Expert

  • Andrey Skorikov


    Digital Analytics Expert

  • Yaroslava Fesenko


    Digital Analytics Expert

  • Andrey Gurlev


    Front-end Developer

  • Anna Krivonos


    QA Specialist

Honorary former employees

Our clients

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