Mobile App Analytics

  • Adjust vs Appsflyer: Choosing a Platform for Mobile App Tracking and Attribution

    Mobile attribution tracking – the hottest topic on the app marketing market of today. Throughout hundreds of mobile attribution platforms in existence, we chose two most advanced, user-friendly and beloved by public – Adjust and Appsflyer.  So how do you choose which one is the best fit for your business? To help make your decision […]

  • Amplitude vs. Mixpanel in Mobile App Analytics: Comparing the Tools

    People are in love with efficiency, using their phones to complete all their daily tasks starting from participating in a conference call, to ordering sushi takeout or one in a lifetime wedding ring. Mobile apps are taking a bigger piece of a market pie each year, predicting to reach $189 billion in revenue by 2020.  […]

  • What Is A Mobile User Lifetime Value (LTV)? – Measuring App’s Success

    Let’s be honest – marketers lo-oove to complicate things. Coming up with dozens of new metrics to track each quarter, abbreviating them and confusing the rest of us with the end product. So to make the lives of everyone, including the said marketers, easier today we will review the hot and trendy KPI among the […]

  • App Store Optimization – SEO for Apple Store & Google Play

    The Importance of a difference Developing a great app is a challenging task. Yet what is even more challenging is to optimize it in a way that will make it successful. App store and google play store optimization include hundreds of different variables that influence the way your app performs and the number of times […]

  • Actionable Mobile App Metrics You Should Track

    Now that you’ve launched your app, what’s next? Apparently, you’ll be interested in a number of downloads to see if it took off or not. The better your target audience responds to the brand and positioning, the more installs you’re getting. However, this is just one side of the coin: Downloads don’t tell you much […]

  • 11 Best Mobile Analytics Tools: Detailed Comparison

    In this comparison, we’d like to walk you through the top mobile analytics solutions available on the market. Once you have relevant data on user acquisition, activity, retention, you’ll be able to make the right decisions on product development, targeting, and marketing strategy. However, it takes time and a learning curve to implement and set […]

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