Digital Analytics

  • Case Study: Product Grid Analysis — Guidelines and Results

    To better understand how product grid analysis will benefit your business, we examine a case study using anonymized data from a real project. We look at ABC and XYZ analyses in greater depth, then show you how to use your own data in the process, and finally explain what results you can expect to achieve. […]

  • Case Study: Online Pharmacy (Erectile Dysfunction) Click-Through Page Conversion Rate Optimization

    Here, we examine how Insight Whale increased the conversion rate of an online pharmacy based in the UK. The focus was on the click-through page for erectile dysfunction rather than ecommerce conversions, due to a long sales funnel. In the case study, we examine the use of a two-phase experiment and how it facilitates working […]

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