Conversion rate optimization for e-commerce luxury goods differs from the optimization of other websites. It has its own hidden traps and pitfalls that you need to account for in order to increase online sales and make your ecommerce optimization successful. Ready to find out the ins and outs of how to optimize a jewelry eсommerce […]
Conversion Rate Optimization is an ever-changing, cyclical process. In this article, we will present our custom-developed CRO campaign workflow, consisting of 6-steps designed to increase your conversion rates and revenue. In the CRO process of 6 consecutive steps, this first step is the only solitary instance, while the other 5 steps are recurring. Once we […]
Mindfulness in A/B testing After building and launching a great website, collecting and analyzing enough data, it’s time to launch your A/B testing campaign. And when you do, it’s important to remember one crucial rule. The main reason behind conducting an A/B testing is never about the website ecommerce testing itself. It’s about reviewing the […]
Gods of Ecommerce Trade has been considered art from the beginning of time. In fact, it was treated so crucially, that each culture had a God who was responsible for the ecommerce itself. Al-Kutba’ in Arabic culture, Ganesha in Hindu, Hermes for Greeks, Mercury for Romans, Inari Ōkami for Japanese, Yacatecuhtli for Aztec people – […]
Ecommerce is in Bloom During the last couple of years the Ecommerce, or electronic commerce, became one of the most fast-growing businesses in the world. Ecommerce industry is expanding, and expanding fast, reaching a 23% growth mark year-over-year. Every passing day it takes up more of the retail market share now dedicated to the online […]
First things first Developing a close-to-perfect website with an exceptionally intuitive user experience flow is a challenging task. You have to experiment with colours, forms, images, all the first elements your customers notice as they enter the website. You have about 3 seconds to grab their attention and trust before they move to another page […]
After you’ve been running a conversion rate optimization strategy for a few months, you need to figure out if it’s working or if it’s a waste of time and money. There are a few different methods you should use to compare your results to your conversion goals. 1. Long-Term Business Results A CRO strategy is […]
As conversion rate optimization has developed into a self-sufficient discipline, many web-based businesses are evaluating their in-house CRO units and assessing third party offerings. When building and structuring CRO teams, stakeholders need to realize that optimization projects are somewhat different from traditional product or service development. If someone asks you for a definition of ‘project’, […]