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Marketing is full of terms, abbreviations, and generally confusing definitions, among which the most commonly used is CTA, or Call to Action. Although it has a separate term, Call to Action advertising is used by almost all if not all business types and models, sometimes without those being in charge of placing it realizing they […]
So you have assessed the needs of your company and decided that data visualization is an indispensable tool in the arsenal of any progressive business model. Now the questions are “What is the best data visualization software?” and “Which best data visualization software should I choose?”. Simple. Read our article on Choosing The Top Data […]
Data visualization is fun. It turns serious data findings and analytics research into entertaining images you can pinch, twitch and play around with. It helps companies recognize trends, form long-term business strategies and make important decisions faster, staying ahead of their competitors. And with the ever-growing variety of data visualization software so did types of […]
Whether you are in Digital Marketing, Ecommerce, or Conversion Rate Optimization (CRO) industry the term “buyer persona” comes up a lot. What is buyer persona, how to build a buyer persona, for which tasks is it used, and how can you use it to optimize your website – find out the answer to all these […]
Business Intelligence, or BI, is a touchy subject. More and more people are using it, and only a few understand its true meaning. Business Intelligence software, tools, and systems are highly popular and demanded by the public, with an interest in business analytics and Business Intelligence solutions growing exponentially each and every year. Why? Let’s […]
Why did the A/B test fail – a common hard-to-answer question in the world of A/B testing marketing and Conversion Rate Optimization. There are numerous pitfalls to conducting an A/B test, which will result in inaccurate data, corrupted test results and overall AB test incompleteness. To help you recognize the reasons for a failed A/B […]
Today we are reviewing a deeply crucial topic – Calculating the Cost of Transactions in Google Analytics. Why is this so important? Well, we all agree that every progressive business model of today requires conducting marketing activities in one way or the other. Say you are advertising your product on Facebook, Instagram or Google AdWords. […]
Data visualization is one of the hottest and most ever-growing trends in the 3rd decade of this century. In fact, data visualization became so popular and demanded it formed an industry itself, fueled by tons of data visualization software programs and 3-rd party tools that connect those data visualization software to the data sources they […]