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For all its many benefits, Google Optimize does suffer from one problem: that it is difficult to create segments based on whether a user is participating in an experiment. To resolve this issue, you need to use a customTask to send an event and custom dimension. This is possible both with Google Analytics and Google […]
Product analysis is key for businesses with large or heterogeneous product stock. Analysis allows you to check if you are making appropriate warehouse purchases and confirm that customers are seeing the correct stock when they look at your product directory. It also answers many other pressing questions. There are several tools that will get the […]
Gain a sneak peak into how our BI solution with predictive analysis works. By combined a number of Google tools, including Google Analytics and Google BigQuery/SQL, the tool gathers all the data marketers need and puts it in one place. In the first post of the series, we look at one of the most important […]
FOnce on Github: https://github.com/TonySimonovsky/FOnce. Usage examples There are 2 most common examples of FOnce usage. Firing a conversion pixel, provided by your advertisement service, only once per user. This is especially helpful for those who collect leads. As a lead is just contact details of a person, so it doesn’t matter how many times the user […]