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You are about to witness the review of the most popular self-service business intelligence solutions up to date – Looker and Tableau, and here’s the first heads-up. There is no one-fits-all answer here, therefore we won’t be giving it to you, but what we will do is provide you with information that will drastically help […]
Okay, class. We hope you’ve behaved real good all week as we’re about to give you a very special lesson on the immensely popular web analytics tool called (surprise-surprise) Google Analytics and it’s several magical dimensions. Let’s take a look at what secondary dimension in Google Analytics is used for, how to add one and […]
The customer experience is one of the most important focal points of any business. It not only indicates what a customer goes through when interacting with your business but also how they feel about it. Both direct interactions and indirect actions with your brand indicate customer experience. So how can businesses quantify something that seems […]
Let’s be honest. We all know setting up Google Analytics API as opposed to using the regular Google Analytics user interface opens much broader horizons for things like hierarchical traffic and time-sensitive attribution analysis. Learning how to set up Google Analytics API presents great advantages to those who want to get the best out of […]
Before we begin our deep dive into how data science is changing the world, review data science applications and get acquainted with data-centric industries, let’s make sure we are firm on what data science actually is. First things first, data science is not a standalone industry but involves an overlap of three other disciplines – […]
We’ve all been there. You’re designing a web page for an ecommerce store or some new slides for a mobile application and then – boom – not sure how to proceed further. Will dog-lovers appreciate these tiny little paws at the front page or will they straight-up hate them? Is it clear we’re selling an […]
Let’s settle this Google Analytics dimension VS metric debate – once and for all. What is the difference between metric and dimension in Google Analytics, what is a “dimension” in Google Analytics, and incontestably – what is a “metric”? Which dimensions are present by default and which can be added as secondary, which metric types […]
Google Analytics is filled with terms, and it takes quite some time to learn all the differences among them. In order to help you understand Google Analytics terminology better, we’ve created this article on what is the difference between source and medium in Google Analytics. Not only will you know the difference between the source […]