CPM, CPC, CPL, CPA and CPI are super popular marketing acronyms used and mentioned on every corner. Terms like Cost per Click, Cost per Lead or Cost per Impression often become the company’s KPIs for their unique ability to determine marketing activities profitability. Why is it important to understand the efficiency of advertising campaigns and […]
Today we are reviewing a deeply crucial topic – Calculating the Cost of Transactions in Google Analytics. Why is this so important? Well, we all agree that every progressive business model of today requires conducting marketing activities in one way or the other. Say you are advertising your product on Facebook, Instagram or Google AdWords. […]
Facebook Ads – one of the most popular advertisement methods on the market today. Being introduced as a social network in 2006, Facebook quickly gained the audience’s appreciation and popularity. Reaching 1.59 billion active users daily, Facebook became a perfect marketplace that gathers millions of people of various interests and demographics all around the world. […]
Oh, WordPress. The most popular website creation & management platform for self-hosted websites around the world. Blogs, forums, fresh news sources and ecommerce stores – all of these are favouring WordPress over every other website setup platform. Today WordPress accounts for more than 30% of all websites. And since adding an analytics layer to assessing […]
Is your business expanding, and so is your desire to get more precise insights on your customers? If so here is an article that will help your company become data-driven and a step-by-step guide on setting up Google Analytics. Go over each point and you’ll never have to deal with inaccurate, lost or duplicate data […]
Ecommerce is taking over the world – a fact anyone can hardly argue with – taking its companion, the most popular worldwide online shopping platform Shopify with it. Shopify got so beloved by its customers due to a number of reasons. First things first, it makes the online shopping experience management quite easy. You don’t […]
“What is churn rate?” a lot of Ecommerce, SaaS and Mobile app business type workers ask when confronted with this unfamiliar yet so common nowadays term. A churn rate is a marketing metric, which describes a number of customers leaving the business over a certain time period. Although it is an important metric for every […]
When you establish a strong social media presence and an increased Instagram traffic along with it, a question on how to track Instagram traffic becomes more than crucial. And since you’d want to have your analytics data coming from various sources stored in one place, today we’re going to review how to track Instagram traffic […]