It is imperative to set up Google Analytics the right way. To ensure you gain the data you need, following these steps when setting up your account. Step 1. Install the Google Analytics Counter in the Correct Place Once you have created a property for your website, Google will provide you with a website visitor […]
If you want your content to appear in Google search results in the form of rich snippets, you need to use structured data. Another benefit is that structured data improves search capabilities, enhancing the user experience. One way to implement structured data is to turn to Google Tag Manager (GTM), but this can be a […]
A Content Security Policy (CSP) stops third-party vendors from loading damaging features on your website, thereby improving security. However, if you continue to use Google Analytics with a CSP enabled, you will need to make some modifications. The good news is that these are simple to apply, not to mention well worthwhile. Enabling Google Analytics […]
To enhance security on your website (such as to block harmful scripts that could steal user passwords), one of your best options is a Content Security Policy (CSP). However, enabling a CSP can cause problems with Google Tag Manager (GTM). To continue using GTM with a CSP installed, you need to make some changes. The […]
Advertising features in Google Analytics are hugely useful for creating remarketing audiences. However, to comply with GDPR, it is necessary to block these features in some cases: to ensure that users always opt in before you collect, store, or use their data. In just a few steps, you can both enable and block advertising features. […]
If you’re looking for an alternative analytics service to Google Analytics, you should consider Adobe Analytics. One of the best paid services, it uses artificial intelligence to track users and depict customer journeys. The cloud-based software has a number of useful features, all of which go beyond anything you’ll receive with a basic service. Adobe […]
For all its many benefits, Google Optimize does suffer from one problem: that it is difficult to create segments based on whether a user is participating in an experiment. To resolve this issue, you need to use a customTask to send an event and custom dimension. This is possible both with Google Analytics and Google […]
Product analysis is key for businesses with large or heterogeneous product stock. Analysis allows you to check if you are making appropriate warehouse purchases and confirm that customers are seeing the correct stock when they look at your product directory. It also answers many other pressing questions. There are several tools that will get the […]