An Exact Science Statistics & Analytics are the words we associate with complete accuracy, transparency and immutability. What was true yesterday cannot become false the day of tomorrow. The 5 doesn’t become 6,5 with the rise of the dawn, and Australia does not convert into Austria no matter how hard we insist on it. Google […]
Why Communication Is the Key In our modern day of digital transactions, virtual chats and remote job positions it’s more important than ever to keep communications loud, transparent, and clear. Every single misalignment, misunderstanding and punctuation error costs the companies’ time spent figuring it out, which results in delayed results and consequential loss of money. […]
Tracking online user behavior is no big challenge. Google Analytics for businesses provides you with a variety of tools and reports to track and utilize online data to make improvements to your digital strategy. The difficulty comes when you want to track offline data. This can be critical for businesses of many types, particularly those […]
How do you envision a dream team of professional analysts? Most likely, these are the magic people who unlock actionable data scattered across your organization. Once the data is consolidated, marketers can take the lead and see what works well and what needs fixing in the funnels. The data-driven approach encourages various stakeholders to re-assess […]
Since listing all prominent analytics solutions may be a daunting task, we’ve only picked some 20+ contenders for our comparison and split them in two groups. Part 2 picks up on where we previously left off and unveils some promising tools that didn’t fit in the first posting. As before, we’re focusing on the basic […]
As a marketer or web business owner, it’s your job to monitor relevant metrics on a daily basis so you can make prompt adjustments, run campaigns or perform conversion rate optimization. Luckily, the market teems with analytics tools, paid and free, complex and easy, session-based and user-based. User-based analytics is the hot trend and buzzword […]
Many times, a prospect turns into a lead by completing a form on your website. To measure the users who are converting and the actions they are taking on your forms, you need to track form submissions. The problem is that there is no global standard for the development of forms, which means that there […]
To optimize your product, you need to test how it currently performs and then implement possible changes that could lead to improvements. The only way to do this is by measuring product success metrics. What Is Meant By “Product Metrics”? There are many types of product metrics. The most basic are the easiest to measure, […]