What is Conversion Rate (CR)? How to calculate your Conversion Rate? All of these questions arise when you start looking for ways to increase website sales by the means of Conversion Rate Optimization, and we are here to provide you with the answers to all of these mysteries. 

First things first, let’s find out what Conversion Rate Optimization really is. Conversion Rate Optimization or CRO for short is a number of techniques used to increase the number of website users who turn into customers. Conversion Rate Optimization is an art of making website visitors perform macro actions like subscriptions, purchases, article shares etc.

What is the conversion rate? Conversion rate calculation formula

What is Conversion Rate (CR)?

So what is your website’s Conversion Rate (CR)? Conversion Rate represents the number of visitors who’ve completed a goal achievement you want them to complete – say subscribe to your services – over a certain time period. Your goal as a business to increase your SaaS or ecommerce Conversion Rate, meaning to increase the number of people who buy your services.

Easy so far, right? Now let’s find out how to calculate Conversion Rate (CR).

Conversion Rate (CR) calculation formula

If you’ve been worried or confused on the account of calculating your conversion formula, we’ve got some great news for you – it’s incredibly simple! 

All you have to do is get a number of all people who’ve completed a certain goal achievement, like purchasing a product, and divide it by the number of users who visited your website over a certain time period – say one month. That’s it! You’ve received your Conversion Rate.

Conversion rate calculation formula visual

Over a certain part is very important, as your Conversion Rate for the month of February, for example, will be quite different from the Conversion Rate of the whole 2019 year. So when calculating your Conversion Rate (CR) make sure that both – your goal achievements and visitors – come from the exact same time slot.

Methods of increasing Conversion Rates in Ecommerce

You can write a whole lot of articles on how to increase Conversion Rates for an ecommerce website – which we did. Here are the top CRO reads that will help you increase your Conversion Rates, money, stress and hustle-free: 

Methods of increasing Conversion Rates in Mobile apps

Mobile Apps are beautiful. No, really. They allow you to engage with your customers like no other instrument does. And to engage your users even more intensely, and therefore increase your conversion rates, we created these easy-to-read, comprehensive articles. You are welcome:

Looking for ways to increase your CR?
Contact the InsightWhale team and we’ll skyrocket those conversions for you 😉

Top tools to improve Conversion Rate 

It goes without saying that you’ll need a number of platforms to improve your Conversion Rate (CR). Luckily, with the increased demand for Conversion Rate Optimization services among the ecommerce, Saas and any business model that stands on the success of online sales, also increased the supply of CRO services.

Under the links for each of the platforms on this list is a detailed description of what the platform is about. To increase your Converion Rate, you can choose any CRO platform that resolves only one of your tasks, like A/B testing platforms:

Or you can go for a number of different marketing tools to combine under a single CRO strategy:

Or another alternative – choose an all-in-one CRO tool that covers all of your conversion & A/B testings needs and desires, like the ones listed below:


Conversion Rate is one of the most useful metrics you can adopt to increase the sales of your online business. 

Now that you know how to calculate it, don’t postpose contacting specialists (that’s us) that will help you get tangible results and palpable sales growth.