how-to

  • How to understand your users using HotJar?

    Soo, you have a website which receives a certain number of visitors every month. Like every good marketer or a company owner, you made a decision to increase your sales the smart way – by investing in website conversion optimization.  And since you’ve made an educated background check on a number of top CRO tools […]

  • Google Analytics Filters Best Practices

    Introduction Filters are a great tool. Really. Using Google Analytics filters allows you to quickly manipulate and play around with your data, remove information you’d like to exclude, and create beautiful view modes for various occasions.  But with every great tool comes a long list of instructions on how to properly install it.  Google Analytics […]

  • Adding Payment Gateway to Referral Exclusion List in Google Analytics

    Okay, so in the Ecommerce Tracking Set Up in Google Analytics – Step-by-Step Guide here we reviewed the stages for how to set up your Google Analytics when you have an ecommerce store you would like to track.  And since we know that the best marketing strategies are built on a precise, reliable, accurate data, […]

  • Ecommerce Tracking Set Up in Google Analytics – Step-by-Step Guide

    Your domain name has been bought, website – created, and after filling it with all the useful information you are ready to start selling your goods. Once the orders start rolling in, it’s hard to keep track of what’s being purchased, what’s abandoned, and the correlation between the two of the occasions – unless you […]

  • How to Quantify the Value of CRO

    After spending months working on your conversion rate optimization (CRO) strategy, the hope is that you will improve your conversion rate. However, even if you see excellent results, you cannot immediately attribute them to CRO. The likelihood is that your marketing strategy also includes content, social media, and SEO. Any of these could have contributed. […]

  • How To Optimize Exit-Intent Popups

    The truth is that most visitors to your website will leave without converting. They won’t become a customer, won’t follow you on social media, won’t sign up for an account, won’t even share their email address. Exit-intent popups can help. Exit-intent popups utilize an algorithm to detect the intent to abandon a webpage and react […]

  • How Many Fields Should Be in Your Form?

    One of the first things you need to think about when drawing up an online application form template is how many fields the form should contain. There is actually no single answer, as the number of fields will depend on a few factors, including your target audience, the value of the information for your business, […]

  • What Are Micro Conversions and How to Optimize Them

    On the way to generate revenues, we focus on what’s important to make conversions happen. The main and ultimate goal of any e-commerce is to boost sales, i.e. convert visitors into paying customers. However, this direct objective goes hand-in-hand with smaller goals or micro conversions. They are the actions that lead customers to a larger […]

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