how-to

  • How to Integrate Google Analytics tracking with Mailchimp?

    Having a rich history of over 20 years, Mailchimp has shifted from being a primarily email automation service to a full-on marketing platform. Now the answer to “how to use Mailchimp” question becomes more and more complicated, as their toolkit progressed from email campaign set up to landing page creation, social media management, digital ads […]

  • Data Blending in Google Data Studio: Practical Guide

    Google Data Studio is an outstanding data visualization tool – its dashboards are easy to share, its intuitive design makes it simple to use, and the best news of all – its completely free to use! By setting up Google Data Studio integrations with native Google applications like Google Sheets, Google Ads, BigQuery, Google Search […]

  • Google Data Studio: Best Practices for Marketing Dashboards

    Google Data Studio, without a doubt, is a top data visualization tool on the market today. It got its top rank due to a number of factors, including native connection to other Google Suite products, ease of sharing among coworkers, intuitive data dashboard creation, and, of course, – costing absolutely no money to your wallet. […]

  • How to Run A/B Tests in Convert: Practical Tips

    Conversion Rate Optimization – the most efficient way to boost your sales long term at the moment. By using Conversion Rate Optimization tools like A/B testing and behaviour tracking, ecommerce owners and their marketing managers are able to analyze how users interact with the website and make adjustments based on those findings.  By implementing an […]

  • How to Connect Data Sources to Tableau: Practical Guide

    Even though since you’ve clicked on this article you probably know what is Tableau, we’ll quickly remind you. Tableau is an advanced analytics and data visualization platform for data analysts, data-driven enterprises and Big Data companies who live and breathe data analysis. Data visualization is a process of turning data into a visual representation, usually […]

  • How to Show Hierarchy with Data Visualization

    Data visualization is multifaceted. It can help you showcase relations between objects and values, their correlation, their interconnectedness and hierarchy. Today we are talking about the latter – hierarchical data visualization and methods which explain how to show hierarchy with data visualization.  Without a doubt, it is important to know which visualization methods are appropriate […]

  • CRO: Testing Atomic and Complex Changes

    Conversion Rate Optimization (CRO) is a trendy, but complex subject. In order to increase your conversion rate, it is easy to start applying A/B testing tools and other web page testing techniques.  It’s easy to get lost in different Conversion Rate Optimization practices, raising a reasonable question: “In which cases should we test large changes, […]

  • Creating a Power BI Dashboard – A Step by Step Guide

    Data Visualization became an important topic in the lives of many companies in the last couple of years. Data Visualization tools like Power BI allow executives to make important decisions faster while making data operations easier.  Without setting and processing Data Visualization correctly, it’s had to monitor the efficiency of your sales, advertisement campaigns, business […]

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