how-to

  • How to Quantify the Value of CRO

    After spending months working on your conversion rate optimization (CRO) strategy, the hope is that you will improve your conversion rate. However, even if you see excellent results, you cannot immediately attribute them to CRO. The likelihood is that your marketing strategy also includes content, social media, and SEO. Any of these could have contributed. […]

  • How To Optimize Exit-Intent Popups

    The truth is that most visitors to your website will leave without converting. They won’t become a customer, won’t follow you on social media, won’t sign up for an account, won’t even share their email address. Exit-intent popups can help. Exit-intent popups utilize an algorithm to detect the intent to abandon a webpage and react […]

  • How Many Fields Should Be in Your Form?

    One of the first things you need to think about when drawing up an online application form template is how many fields the form should contain. There is actually no single answer, as the number of fields will depend on a few factors, including your target audience, the value of the information for your business, […]

  • What Are Micro Conversions and How to Optimize Them

    On the way to generate revenues, we focus on what’s important to make conversions happen. The main and ultimate goal of any e-commerce is to boost sales, i.e. convert visitors into paying customers. However, this direct objective goes hand-in-hand with smaller goals or micro conversions. They are the actions that lead customers to a larger […]

  • 7 Steps to Be Sure Your Google Analytics Is Set Up the Right Way

    It is imperative to set up Google Analytics the right way. To ensure you gain the data you need, following these steps when setting up your account. Step 1. Install the Google Analytics Counter in the Correct Place Once you have created a property for your website, Google will provide you with a website visitor […]

  • Mobile Conversion Optimization

    There are some significant differences between mobile conversions and desktop conversions, beyond the type of device they take place on. For instance, mobile queries are usually seeking immediate, relevant information about a product, service, or business. In contrast, users on desktop and laptop computers are often browsing for information and may not have an immediate […]

  • How Can CRO Boost Your Business?

    Often, it is difficult to encourage team members to embrace new methodologies, but adopting conversion rate optimization (CRO) is certainly worthwhile. More than leading to improvements, it helps you understand your business — by taking out the guesswork and replacing it with scientific method. CRO bridges marketing and technology CRO emerged when marketers got weary […]

  • Introduction to Adobe Analytics

    If you’re looking for an alternative analytics service to Google Analytics, you should consider Adobe Analytics. One of the best paid services, it uses artificial intelligence to track users and depict customer journeys. The cloud-based software has a number of useful features, all of which go beyond anything you’ll receive with a basic service. Adobe […]