Conversion Rate Optimization – the most efficient way to boost your sales long term at the moment. By using Conversion Rate Optimization tools like A/B testing and behaviour tracking, ecommerce owners and their marketing managers are able to analyze how users interact with the website and make adjustments based on those findings. By implementing an […]
Even though since you’ve clicked on this article you probably know what is Tableau, we’ll quickly remind you. Tableau is an advanced analytics and data visualization platform for data analysts, data-driven enterprises and Big Data companies who live and breathe data analysis. Data visualization is a process of turning data into a visual representation, usually […]
Data visualization is multifaceted. It can help you showcase relations between objects and values, their correlation, their interconnectedness and hierarchy. Today we are talking about the latter – hierarchical data visualization and methods which explain how to show hierarchy with data visualization. Without a doubt, it is important to know which visualization methods are appropriate […]
Conversion Rate Optimization (CRO) is a trendy, but complex subject. In order to increase your conversion rate, it is easy to start applying A/B testing tools and other web page testing techniques. It’s easy to get lost in different Conversion Rate Optimization practices, raising a reasonable question: “In which cases should we test large changes, […]
Data Visualization became an important topic in the lives of many companies in the last couple of years. Data Visualization tools like Power BI allow executives to make important decisions faster while making data operations easier. Without setting and processing Data Visualization correctly, it’s had to monitor the efficiency of your sales, advertisement campaigns, business […]
CPM, CPC, CPL, CPA and CPI are super popular marketing acronyms used and mentioned on every corner. Terms like Cost per Click, Cost per Lead or Cost per Impression often become the company’s KPIs for their unique ability to determine marketing activities profitability. Why is it important to understand the efficiency of advertising campaigns and […]
VWO, or Visual Website Optimizer, is a leading all-in-one Experience Optimization platform in the Conversion Rate Optimization industry of today. It helps companies increase their conversions, and therefore sales, by assessing user behaviour and web analytics, while building personalized experiences customers just can not love based on findings it brings. To answer the question of […]
In your search for a bounce rate definition, what is bounce rate in Google Analytics, bounce rate vs exit, and how to improve bounce rate you’ve come to the right place. In this article, our top CRO specialists reveal answers to all of these common bounce rate-related questions and provide you with quick tips oh […]