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Advertising features in Google Analytics are hugely useful for creating remarketing audiences. However, to comply with GDPR, it is necessary to block these features in some cases: to ensure that users always opt in before you collect, store, or use their data. In just a few steps, you can both enable and block advertising features. […]
If you’re looking for an alternative analytics service to Google Analytics, you should consider Adobe Analytics. One of the best paid services, it uses artificial intelligence to track users and depict customer journeys. The cloud-based software has a number of useful features, all of which go beyond anything you’ll receive with a basic service. Adobe […]
For all its many benefits, Google Optimize does suffer from one problem: that it is difficult to create segments based on whether a user is participating in an experiment. To resolve this issue, you need to use a customTask to send an event and custom dimension. This is possible both with Google Analytics and Google […]
Product analysis is key for businesses with large or heterogeneous product stock. Analysis allows you to check if you are making appropriate warehouse purchases and confirm that customers are seeing the correct stock when they look at your product directory. It also answers many other pressing questions. There are several tools that will get the […]
Gain a sneak peak into how our BI solution with predictive analysis works. By combined a number of Google tools, including Google Analytics and Google BigQuery/SQL, the tool gathers all the data marketers need and puts it in one place. In the first post of the series, we look at one of the most important […]
It is often a challenge to implement an element that will improve site functionality. Introducing the solution: FOnce, a ruleset for Google Tag Manager (GTM). If you already have GTM installed on your site, you’ll need just 10 minutes to set up FOnce — and there’s no need to involve a developer. Although you can […]