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  • 11 Best Mobile Analytics Tools: Detailed Comparison

    In this comparison, we’d like to walk you through the top mobile analytics solutions available on the market. Once you have relevant data on user acquisition, activity, retention, you’ll be able to make the right decisions on product development, targeting, and marketing strategy. However, it takes time and a learning curve to implement and set […]

  • What Are Micro Conversions and How to Optimize Them

    On the way to generate revenues, we focus on what’s important to make conversions happen. The main and ultimate goal of any e-commerce is to boost sales, i.e. convert visitors into paying customers. However, this direct objective goes hand-in-hand with smaller goals or micro conversions. They are the actions that lead customers to a larger […]

  • Machine Learning and CRO

    Machine learning has now become so advanced that algorithms are able to predict how a user is likely to behave. This impacts many aspects of your digital strategy, but nowhere more so than conversion rate optimization (CRO). To understand how it is possible to use AI for CRO, you first need to know exactly what […]

  • 7 Steps to Be Sure Your Google Analytics Is Set Up the Right Way

    It is imperative to set up Google Analytics the right way. To ensure you gain the data you need, following these steps when setting up your account. Step 1. Install the Google Analytics Counter in the Correct Place Once you have created a property for your website, Google will provide you with a website visitor […]

  • Mobile Conversion Optimization

    There are some significant differences between mobile conversions and desktop conversions, beyond the type of device they take place on. For instance, mobile queries are usually seeking immediate, relevant information about a product, service, or business. In contrast, users on desktop and laptop computers are often browsing for information and may not have an immediate […]

  • The Inherent Value of the CRO Culture

    Creating a CRO mindset within your team leads to better decision making. Team members become more willing to quantify everything, which, in turn, means things become easy to measure and bottlenecks are more obvious. A CRO mindset also has a role to play in developing goals, measuring results, and, ultimately, changing your elements of your […]

  • How Can CRO Boost Your Business?

    Often, it is difficult to encourage team members to embrace new methodologies, but adopting conversion rate optimization (CRO) is certainly worthwhile. More than leading to improvements, it helps you understand your business — by taking out the guesswork and replacing it with scientific method. CRO bridges marketing and technology CRO emerged when marketers got weary […]

  • Why Using GTM to Implement Structured Data Can Be a Bad Idea

    If you want your content to appear in Google search results in the form of rich snippets, you need to use structured data. Another benefit is that structured data improves search capabilities, enhancing the user experience. One way to implement structured data is to turn to Google Tag Manager (GTM), but this can be a […]

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