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You’ve perfected your landing page, updated all keywords and meta-tags, analyzed your behavioural data and ran tests on literally everything that could and should be tested, and are currently in the whirlwind of deciding what to do next. If that sounds like you, don’t waste another second and take a deep dive into our 10 […]
Search terms analysis sounds really scrupulous and serious at first, but once you find out it simply examines keywords your website visitors use inside and outside your website, all complexities seem quite straightforward. There are two types of searches: an external search and an internal search, both of which contribute crucial and miscellaneous information on […]
Usability test, or a user test, is a screen and audio recording of a participant using a specific website or app to determine its ease of use, its design aesthetics, its claimed functionality and overall usability. You’ll need about 5 to 10 participants to conduct a single rewarding usability test, and you’ll need to repeat […]
Everyone likes money. This is a universal hard-to-argue truth so we won’t. Now imagine there was a way to optimize your budget so you earn even more money without much investment? There is, and it includes assigning a monetary value to your Google Analytics goals. In this article, we’ll examine which features and advantages does […]
Humans love it when things are easy. Especially, when it comes to shopping. That’s why Ecommerce and SaaS sellers strive to make the customer experience as smooth as imaginably possible. And since we keep imagining and inventing new customer satisfaction platforms, state-of-the-art live chat and support software, there’s quite a competition among tools that encourage […]
Data is useful when it is processable. After collecting and visualizing your data in one place it is often analyzed in an additional platform. For this particular case, we’ve created a step-by-step article that guides you through the process of exporting the PowerBI dashboard and reports data. You can then open it in your Excel […]
A/B testing is straight up the single most effective technique for improving the conversion rate. But it’s also tricky, as it requires a large number of website visitors to conduct the A/B testing in the first place. If you don’t have an extensive pool of website users to analyze it’s hard to determine which changes […]
Google Analytics is an excellent free tool for creating and using calculated metrics. And since using google products ubiquitously within a single company brings the most results, you also have an opportunity to create calculated metrics in Google Data Studio by using calculated fields and in Google Sheets by combining different metrics together. Before we […]