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  • Top 10 Digital Trends – Latest News & Analysis

    When you work in the Digital Marketing industry, you have to be on your toes ALL THE TIME. Every month surprises you with a new set of data analysis tools, conversion optimization tools, data analytics trends and analytics software.  You have to know all about the new platforms and inventions to stay modern, deliver the […]

  • How to Run an AB Test in Google Optimize

    Introduction Let’s start with the basics – you have a website, and since you’re searching for more info on the web, you want to make it even more successful, or successful to begin with.  And as we all know, a sign of a prosperous website is not in the number of daily visitors it attracts, […]

  • Google Analytics Filters Best Practices

    Introduction Filters are a great tool. Really. Using Google Analytics filters allows you to quickly manipulate and play around with your data, remove information you’d like to exclude, and create beautiful view modes for various occasions.  But with every great tool comes a long list of instructions on how to properly install it.  Google Analytics […]

  • Adding Payment Gateway to Referral Exclusion List in Google Analytics

    Okay, so in the Ecommerce Tracking Set Up in Google Analytics – Step-by-Step Guide here we reviewed the stages for how to set up your Google Analytics when you have an ecommerce store you would like to track.  And since we know that the best marketing strategies are built on a precise, reliable, accurate data, […]

  • Top Google Analytics Browser Extensions to Save Time

    We all know well the two most valuable commodities in the world – time & money. And while the last one can be exchanged, borrowed, and landed, the first one is a finite source that cannot be substituted with anything. And this precious resource of time becomes double the value when it comes to Google […]

  • Ecommerce Tracking Set Up in Google Analytics – Step-by-Step Guide

    Your domain name has been bought, website – created, and after filling it with all the useful information you are ready to start selling your goods. Once the orders start rolling in, it’s hard to keep track of what’s being purchased, what’s abandoned, and the correlation between the two of the occasions – unless you […]

  • Mobile App Installs: How to Drive Them Effectively?

    So… you’ve strategized, planned and launched your lead generation marketing, you monitor and optimize your campaigns, and yet see no real growth in the number of installs your app is getting? If that’s the case, this article is for you, my friend, as there are plenty of reasons why you might not have installs from […]

  • What Is A Mobile User Lifetime Value (LTV)? – Measuring App’s Success

    Let’s be honest – marketers lo-oove to complicate things. Coming up with dozens of new metrics to track each quarter, abbreviating them and confusing the rest of us with the end product. So to make the lives of everyone, including the said marketers, easier today we will review the hot and trendy KPI among the […]

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