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  • What is A/B Testing in Digital Marketing: CRO Best Practices

    Conversion Rate Optimization is one of the trendiest marketing terms of today, within which A/B testing is a leading tactic. The A/B testing marketing component is an essential ingredient to any digital companies success. So what is A/B testing and what are the best CRO practices to perform one – let’s find out together in […]

  • Adjust vs Appsflyer: Choosing a Platform for Mobile App Tracking and Attribution

    Mobile attribution tracking – the hottest topic on the app marketing market of today. Throughout hundreds of mobile attribution platforms in existence, we chose two most advanced, user-friendly and beloved by public – Adjust and Appsflyer.  So how do you choose which one is the best fit for your business? To help make your decision […]

  • Top Ways to Become a Data-Driven Company in 2020

    A data-driven company – what does that mean? Does it imply you need some special graphic charts hanging around the office, a specific number of data scientists at all times or maybe a fancy AI algorithm that determines which Game of Throne character you are without any initial interaction? With such frequent use of the […]

  • Amplitude vs. Mixpanel in Mobile App Analytics: Comparing the Tools

    People are in love with efficiency, using their phones to complete all their daily tasks starting from participating in a conference call, to ordering sushi takeout or one in a lifetime wedding ring. Mobile apps are taking a bigger piece of a market pie each year, predicting to reach $189 billion in revenue by 2020.  […]

  • Power BI vs Tableau: Data Analytics To Consider

    Tableau vs Power BI – how do you choose? Both of these data visualization tools have been on the market for quite a while, and both already got an army of fans and a group of haters.  Both are quite similar in some respect, and both are quite different in others. To help you choose […]

  • How to track cost from Facebook in Google Analytics?

    Facebook Ads – one of the most popular advertisement methods on the market today. Being introduced as a social network in 2006, Facebook quickly gained the audience’s appreciation and popularity. Reaching 1.59 billion active users daily, Facebook became a perfect marketplace that gathers millions of people of various interests and demographics all around the world.  […]

  • What is the difference between UI/UX and CRO?

    Let’s establish the hard truth first – marketing is flooded with acronyms. Flooded. Which means not only it is baffling to remember all the existing marketing terms, every quarter there is a portion of new ones ready to confuse us all over again! And the pitfalls of the whole situation are in the fact that […]

  • The 6 Most Basic SEO Optimization Tips You Need To Know

    In this article, we present 6 Basic SEO Tips For You To Use On Your Website that will help you attract more visitors and present more search-friendly content. To make this information easier to absorb and digest, we included a great visual by Glamy SEO Service to explain the theme deeper and even more user-friendly. […]

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