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  • 5 CRO Hacks for Development Companies

    Often websites of development companies have the same issue – when a potential customer enters a website they can’t understand what exactly this team develops. Yet our main goal is to get the most amount of target leads from the website. Therefore, to achieve this, we need to describe the services of the company in […]

  • How to Increase Conversion Rate at the Checkout Page

    As with any good action plan, it’s important to start with defining the problem. Our goal here is to increase the conversion rate of the checkout page, and the problem is: almost 70% of all shopping carts get abandoned. Why do potential buyers abandon their carts? Here are reasons compiled by the Baymard Institute: Based […]

  • 5 CRO Hacks for Beauty Stores

    Conversion Rate Optimization is a complex, comprehensive, and recurring process. It varies from industry to industry, and each given ecommerce business type has its own specific features and qualities to account for. And so does the beauty industry. So if you have a great ecommerce cosmetic store – buckle up, because right now we are […]

  • 21 Best Digital Marketing Tools To Consider In 2019

    Unlike any other industry, Ecommerce is drastically fueled by the power of online tools. They let us develop our ecommerce marketing strategy, let us plan our next lead generation campaigns, allow to track and monitor our progress and get useful insights based on them. Just like the market, digital marketing platforms are ever-changing, which means […]

  • Metrics Every Ecommerce Company Should Track

    So you have a great ecommerce website, the analytics have been set up, the meter is running, and now all that left to do is decide which pieces from the sea of data are going to help propel your website further. When it comes to metrics in Google Analytics, using the “the more the better” […]

  • News and Future Trends in Ecommerce Digital Marketing

    Since the first lemonade stand has been established, and the first glass of lemonade has been sold, the commerce has changed in the ways no one could imagine. Products delivered within 24 hours from sending an order, paying with a smile, drone delivery – all of these seemed like a futuristic science dream just a […]

  • Top 5 Ways to Improve Sales for the Luxury Jewelry Ecommerce

    Conversion rate optimization for e-commerce luxury goods differs from the optimization of other websites. It has its own hidden traps and pitfalls that you need to account for in order to increase online sales and make your ecommerce optimization successful. Ready to find out the ins and outs of how to optimize a jewelry eсommerce […]

  • Data Accuracy (or it’s absence) in Google Analytics

    The Future is Now The filmmakers and storytellers often portray our future filled with nano-technology, retinal eye-scans, robotic helpers around the house and virtual reality ads on every corner. And they are not wrong. As we can see by the rise of the smartphone face-recognition feature, virtual reality ads and build-in retina scans, the future […]

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