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  • Ecommerce Tracking Set Up in Google Analytics – Step-by-Step Guide

    Your domain name has been bought, website – created, and after filling it with all the useful information you are ready to start selling your goods. Once the orders start rolling in, it’s hard to keep track of what’s being purchased, what’s abandoned, and the correlation between the two of the occasions – unless you […]

  • Why don’t we have installs from marketing?

    So… you’ve strategized, planned and launched your lead generation marketing, you monitor and optimize your campaigns, and yet see no real growth in the number of installs your app is getting? If that’s the case, this article is for you, my friend, as there are plenty of reasons for why you might not have installs […]

  • What Is A Mobile User Lifetime Value (LTV)? – Measuring App’s Success

    Let’s be honest – marketers lo-oove to complicate things. Coming up with dozens of new metrics to track each quarter, abbreviating them and confusing the rest of us with the end product. So to make the lives of everyone, including the said marketers, easier today we will review the hot and trendy KPI among the […]

  • How to Increase Your Mobile App Engagement

    Mobile App marketing is a complex subject, as succeeding at it requires excellent strategy execution in multiple app analytics, app development and app optimization areas. Boosting your mobile app’s engagement rates is even more tricky as it is directly linked to measuring how the users interact with your app. So to expand on the topic […]

  • 5 CRO Hacks for Kids’ Clothing Stores

    The children’s e-commerce apparel industry is one of the most fast-growing online markets. Today’s retailers are trying to drive growth in the children’s clothing category by experimenting with a variety of features on their websites. Here are some ideas and real examples of features you can implement to your kids’ clothes website in order to […]

  • Google Analytics Best Setup Practices for Mobile Apps

    Setting up your analytics can be a challenging task, especially when the set up is destined for mobile phone applications. Which setup platforms to choose for your mobile app, what mobile analytic tools are best, which app platforms are compatible, and moreover – work better together? These and all other mobile app related questions will […]

  • Guide to Mobile Apps Conversion Optimization

    There is a lot of information on the internet on how to optimize both – mobile and desktop websites. But there is still a lack of information on how to get better conversion rates on mobile apps. That’s why in this article, we accumulated all of our knowledge about App Conversion Rate Optimization (CRO) and […]

  • How to make sure your marketing is working efficiently?

    When it comes to the art of selling, we all know that the prominent trend for the last decade has been such – it’s less and less about the product you’re advertising, and more and more about “how” you’re advertising it. And the “how” in this process is your marketing, or how efficiently or non-efficiently […]