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  • How to Choose the Right Metrics for Your Products

    To optimize your product, you need to test how it currently performs and then implement possible changes that could lead to improvements. The only way to do this is by measuring product success metrics. What Is Meant By “Product Metrics”? There are many types of product metrics. The most basic are the easiest to measure, […]

  • How to use Qualitative research for CRO

    Conversion rate optimization (CRO) is about understanding your users to bring them the experience they need or want to encourage a conversion. It is partially possible to gain such understanding through quantitative research like data measurement, analysis, and comparison. However, quantitative data alone tells you little about thought processes, motivations, and frustrations. For that, you […]

  • What Can You Do If You Want to Optimize But Cannot Afford a Full-Fledged CRO Program?

    Every business needs conversion rate optimization (CRO). Optimization is important whether you’re selling products over your website, encouraging users to sign up for services online, or just converting prospects to leads through premium content, newsletters, and other methods. The problem is that small businesses are often unable to afford a full CRO service. There is […]

  • 11 Best Mobile Analytics Tools: Detailed Comparison

    In this comparison, we’d like to walk you through the top mobile analytics solutions available on the market. Once you have relevant data on user acquisition, activity, retention, you’ll be able to make the right decisions on product development, targeting, and marketing strategy. However, it takes time and a learning curve to implement and set […]

  • What Are Micro Conversions and How to Optimize Them

    On the way to generate revenues, we focus on what’s important to make conversions happen. The main and ultimate goal of any e-commerce is to boost sales, i.e. convert visitors into paying customers. However, this direct objective goes hand-in-hand with smaller goals or micro conversions. They are the actions that lead customers to a larger […]

  • Machine Learning and CRO

    Machine learning has now become so advanced that algorithms are able to predict how a user is likely to behave. This impacts many aspects of your digital strategy, but nowhere more so than conversion rate optimization (CRO). To understand how it is possible to use AI for CRO, you first need to know exactly what […]

  • 7 Steps to Be Sure Your Google Analytics Is Set Up the Right Way

    It is imperative to set up Google Analytics the right way. To ensure you gain the data you need, following these steps when setting up your account. Step 1. Install the Google Analytics Counter in the Correct Place Once you have created a property for your website, Google will provide you with a website visitor […]

  • Mobile Conversion Optimization

    There are some significant differences between mobile conversions and desktop conversions, beyond the type of device they take place on. For instance, mobile queries are usually seeking immediate, relevant information about a product, service, or business. In contrast, users on desktop and laptop computers are often browsing for information and may not have an immediate […]