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  • Google Optimize: Advantages and Disadvantages

    Okay, we will be honest here – this is not one of those “that is a definite minus, but look – here’s a plus” articles. This is going to be a raw, honest review on Google Optimize Advantages and Disadvantages from the conversion specialists who actually use the platform.  We are tough but also thoughtful, […]

  • Google Optimize VS Optimizely: Comparing A/B Testing Tools

    If you’ve been employing Conversion Rate Optimization for a while, you’ll know the two most popular A/B testing tools on the market today are Optimizely and Google Optimize.  And if you’ve heard a little more then just names, you know that these tools are quite different and similar at the same time, and there are […]

  • Artificial Intelligence VS Business Intelligence: Comparison

    Artificial Intelligence vs Business Intelligence – what’s the difference? Since these two terms are so interconnected, let’s look deeper into what makes them unique.  In order to settle the Artificial Intelligence vs Business Intelligence debate once and for all, we’ll start with their definitions and proceed to describe points that make them distinct. What is […]

  • Qualitative and Quantitative Analysis: Main Differences

    Hello guys! Today we are talking about qualitative and quantitative analysis and their main differences. When stepping into the data science field you’ll inevitably start noticing arising questions like “what is quantitative analysis?”, “what is the difference between qualitative and quantitative analysis?” and “what’s the qualitative analysis definition”, and this article will answer exactly that. […]

  • How to Visualize Frequency Distribution: Best Methods

    If you haven’t fallen in love with data visualization charts yet – you should. They are unique, colourful, fun, and communicate valuable information that encourages you to optimize your expenses, eliminate profitless campaigns and make data-driven decisions regarding your expansion plans.  Find out how to use data visualization to display frequency distribution in our new […]

  • Data vs Information: Differences and Comparison

    Numbers are everywhere. They tell us how long will it take us to get to the desired destination, indicate the number of times we have to visit the gym to stay in shape and suggest the data analytics solutions that help drive more business.  In the world that not only heavily relies on numbers, but […]

  • Using AI and Data Science to Fight the Coronavirus Outbreak

    In the age of big data, quantum computing and evergrowing AI technology we no longer fight viruses with iodized ointment and prevention pamphlets. We use actual data science and Artificial Intelligence in order to predict future virus outbreaks, locate the most contaminated areas and even determine possible infected using natural language processing.  So let’s look […]

  • What is Machine Learning? Definition, models, and examples

    Machines are now learning. That’s a fact. The more our world becomes data-directed, data-reliant and data-driven, the more we need a helping hand in order to control it. Even if its a hand of a robot. Or an algorithm.  In order to utilize this tool more efficiently, let’s look into what is a Machine Learning […]

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