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  • Mobile Conversion Optimization

    There are some significant differences between mobile conversions and desktop conversions, beyond the type of device they take place on. For instance, mobile queries are usually seeking immediate, relevant information about a product, service, or business. In contrast, users on desktop and laptop computers are often browsing for information and may not have an immediate […]

  • The Inherent Value of the CRO Culture

    Creating a CRO mindset within your team leads to better decision making. Team members become more willing to quantify everything, which, in turn, means things become easy to measure and bottlenecks are more obvious. A CRO mindset also has a role to play in developing goals, measuring results, and, ultimately, changing your elements of your […]

  • How Can CRO Boost Your Business?

    Often, it is difficult to encourage team members to embrace new methodologies, but adopting conversion rate optimization (CRO) is certainly worthwhile. More than leading to improvements, it helps you understand your business — by taking out the guesswork and replacing it with scientific method. CRO bridges marketing and technology CRO emerged when marketers got weary […]

  • Why Using GTM to Implement Structured Data Can Be a Bad Idea

    If you want your content to appear in Google search results in the form of rich snippets, you need to use structured data. Another benefit is that structured data improves search capabilities, enhancing the user experience. One way to implement structured data is to turn to Google Tag Manager (GTM), but this can be a […]

  • How to Use a Content Security Policy with Google Analytics

    A Content Security Policy (CSP) stops third-party vendors from loading damaging features on your website, thereby improving security. However, if you continue to use Google Analytics with a CSP enabled, you will need to make some modifications. The good news is that these are simple to apply, not to mention well worthwhile. Enabling Google Analytics […]

  • Optimizing Promo Funnels Under Tight Deadlines: A CRO Insight

    Insight Whale recently worked on a project that involved providing a client with an array of CRO services for a promo. The project led us to a number of interesting findings. We’re using this article to share some of the insights we learned with our readers. In a nutshell A long-term Vertising customer provides digital […]

  • How to Use Google Tag Manager with a Content Security Policy

    To enhance security on your website (such as to block harmful scripts that could steal user passwords), one of your best options is a Content Security Policy (CSP). However, enabling a CSP can cause problems with Google Tag Manager (GTM). To continue using GTM with a CSP installed, you need to make some changes. The […]

  • How to Add and Block Advertising Features in Google Analytics

    Advertising features in Google Analytics are hugely useful for creating remarketing audiences. However, to comply with GDPR, it is necessary to block these features in some cases: to ensure that users always opt in before you collect, store, or use their data. In just a few steps, you can both enable and block advertising features. […]