Digital Analytics

  • Roles & Responsibilities of a Successful Analytics Team

    How do you envision a dream team of professional analysts? Most likely, these are the magic people who unlock actionable data scattered across your organization. Once the data is consolidated, marketers can take the lead and see what works well and what needs fixing in the funnels. The data-driven approach encourages various stakeholders to re-assess […]

  • Web Analytics Tools Comparison: Session-Based & User-Based (Part 2)

    Since listing all prominent analytics solutions may be a daunting task, we’ve only picked some 20+ contenders for our comparison and split them in two groups. Part 2 picks up on where we previously left off and unveils some promising tools that didn’t fit in the first posting. As before, we’re focusing on the basic […]

  • Web Analytics Tools Comparison: Session-Based & User-Based (Part 1)

    As a marketer or web business owner, it’s your job to monitor relevant metrics on a daily basis so you can make prompt adjustments, run campaigns or perform conversion rate optimization. Luckily, the market teems with analytics tools, paid and free, complex and easy, session-based and user-based. User-based analytics is the hot trend and buzzword […]

  • How to Track Leads with Google Tag Manager Form Submit Tracking

    Many times, a prospect turns into a lead by completing a form on your website. To measure the users who are converting and the actions they are taking on your forms, you need to track form submissions. The problem is that there is no global standard for the development of forms, which means that there […]

  • A Comparative Analysis of Data Visualization Tools: Google Data Studio, Power BI, and Tableau

    Big data visualization tools are necessary for anyone who wants to create visual representations of analytics to share with others or to better understand analytics. You have a number of data visualization tools to choose from — the problem is, no single tool stands out as the very best for business intelligence (BI). If you […]

  • 7 Steps to Be Sure Your Google Analytics Is Set Up the Right Way

    It is imperative to set up Google Analytics the right way. To ensure you gain the data you need, following these steps when setting up your account. Step 1. Install the Google Analytics Counter in the Correct Place Once you have created a property for your website, Google will provide you with a website visitor […]

  • Why Using GTM to Implement Structured Data Can Be a Bad Idea

    If you want your content to appear in Google search results in the form of rich snippets, you need to use structured data. Another benefit is that structured data improves search capabilities, enhancing the user experience. One way to implement structured data is to turn to Google Tag Manager (GTM), but this can be a […]

  • How to Use a Content Security Policy with Google Analytics

    A Content Security Policy (CSP) stops third-party vendors from loading damaging features on your website, thereby improving security. However, if you continue to use Google Analytics with a CSP enabled, you will need to make some modifications. The good news is that these are simple to apply, not to mention well worthwhile. Enabling Google Analytics […]

InsightWhale uses cookies. By using our site you agree to our privacy policy.