Digital Analytics

  • How to track cost from Facebook in Google Analytics?

    Facebook Ads – one of the most popular advertisement methods on the market today. Being introduced as a social network in 2006, Facebook quickly gained the audience’s appreciation and popularity. Reaching 1.59 billion active users daily, Facebook became a perfect marketplace that gathers millions of people of various interests and demographics all around the world.  […]

  • How to Add Google Analytics to WordPress (Via Plugin, GTM & Hardcoding)

    Oh, WordPress. The most popular website creation & management platform for self-hosted websites around the world. Blogs, forums, fresh news sources and ecommerce stores – all of these are favouring WordPress over every other website setup platform. Today WordPress accounts for more than 30% of all websites.  And since adding an analytics layer to assessing […]

  • Google Analytics Setup Best Practices and Guide

    Is your business expanding, and so is your desire to get more precise insights on your customers? If so here is an article that will help your company become data-driven and a step-by-step guide on setting up Google Analytics. Go over each point and you’ll never have to deal with inaccurate, lost or duplicate data […]

  • How To Add Google Analytics to Shopify: Best Practices

    Ecommerce is taking over the world – a fact anyone can hardly argue with – taking its companion, the most popular worldwide online shopping platform Shopify with it. Shopify got so beloved by its customers due to a number of reasons. First things first, it makes the online shopping experience management quite easy. You don’t […]

  • What Is Churn Rate? – The Best Churn Rate for Ecommerce and Mobile Apps

    “What is churn rate?” a lot of Ecommerce, SaaS and Mobile app business type workers ask when confronted with this unfamiliar yet so common nowadays term. A churn rate is a marketing metric, which describes a number of customers leaving the business over a certain time period.  Although it is an important metric for every […]

  • How to Track Instagram Traffic With Google Analytics

    When you establish a strong social media presence and an increased Instagram traffic along with it, a question on how to track Instagram traffic becomes more than crucial.  And since you’d want to have your analytics data coming from various sources stored in one place, today we’re going to review how to track Instagram traffic […]

  • Top 10 Digital Trends – Latest News & Analysis

    When you work in the Digital Marketing industry, you have to be on your toes ALL THE TIME. Every month surprises you with a new set of data analysis tools, conversion optimization tools, data analytics trends and analytics software.  You have to know all about the new platforms and inventions to stay modern, deliver the […]

  • Google Analytics Filters Best Practices

    Introduction Filters are a great tool. Really. Using Google Analytics filters allows you to quickly manipulate and play around with your data, remove information you’d like to exclude, and create beautiful view modes for various occasions.  But with every great tool comes a long list of instructions on how to properly install it.  Google Analytics […]

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