Digital Analytics

  • Google Analytics Setup Best Practices and Guide

    Is your business expanding, and so is your desire to get more precise insights on your customers? If so here is an article that will help your company become data-driven and a step-by-step guide on setting up Google Analytics. Go over each point and you’ll never have to deal with inaccurate, lost or duplicate data […]

  • How To Add Google Analytics to Shopify: Best Practices

    Ecommerce is taking over the world – a fact anyone can hardly argue with – taking its companion, the most popular worldwide online shopping platform Shopify with it. Shopify got so beloved by its customers due to a number of reasons. First things first, it makes the online shopping experience management quite easy. You don’t […]

  • What Is Churn Rate? – The Best Churn Rate for Ecommerce and Mobile Apps

    “What is churn rate?” a lot of Ecommerce, SaaS and Mobile app business type workers ask when confronted with this unfamiliar yet so common nowadays term. A churn rate is a marketing metric, which describes a number of customers leaving the business over a certain time period.  Although it is an important metric for every […]

  • How to Track Instagram Traffic With Google Analytics

    When you establish a strong social media presence and an increased Instagram traffic along with it, a question on how to track Instagram traffic becomes more than crucial.  And since you’d want to have your analytics data coming from various sources stored in one place, today we’re going to review how to track Instagram traffic […]

  • Google Analytics Filters Best Practices

    Introduction Filters are a great tool. Really. Using Google Analytics filters allows you to quickly manipulate and play around with your data, remove information you’d like to exclude, and create beautiful view modes for various occasions.  But with every great tool comes a long list of instructions on how to properly install it.  Google Analytics […]

  • Adding Payment Gateway to Referral Exclusion List in Google Analytics

    Okay, so in the Ecommerce Tracking Set Up in Google Analytics – Step-by-Step Guide here we reviewed the stages for how to set up your Google Analytics when you have an ecommerce store you would like to track.  And since we know that the best marketing strategies are built on a precise, reliable, accurate data, […]

  • Top Google Analytics Browser Extensions to Save Time

    We all know well the two most valuable commodities in the world – time & money. And while the last one can be exchanged, borrowed, and landed, the first one is a finite source that cannot be substituted with anything. And this precious resource of time becomes double the value when it comes to Google […]

  • Ecommerce Tracking Set Up in Google Analytics – Step-by-Step Guide

    Your domain name has been bought, website – created, and after filling it with all the useful information you are ready to start selling your goods. Once the orders start rolling in, it’s hard to keep track of what’s being purchased, what’s abandoned, and the correlation between the two of the occasions – unless you […]

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