Search terms analysis sounds really scrupulous and serious at first, but once you find out it simply examines keywords your website visitors use inside and outside your website, all complexities seem quite straightforward. There are two types of searches: an external search and an internal search, both of which contribute crucial and miscellaneous information on […]
Everyone likes money. This is a universal hard-to-argue truth so we won’t. Now imagine there was a way to optimize your budget so you earn even more money without much investment? There is, and it includes assigning a monetary value to your Google Analytics goals. In this article, we’ll examine which features and advantages does […]
Data is useful when it is processable. After collecting and visualizing your data in one place it is often analyzed in an additional platform. For this particular case, we’ve created a step-by-step article that guides you through the process of exporting the PowerBI dashboard and reports data. You can then open it in your Excel […]
Google Analytics is an excellent free tool for creating and using calculated metrics. And since using google products ubiquitously within a single company brings the most results, you also have an opportunity to create calculated metrics in Google Data Studio by using calculated fields and in Google Sheets by combining different metrics together. Before we […]
You are about to witness the review of the most popular self-service business intelligence solutions up to date – Looker and Tableau, and here’s the first heads-up. There is no one-fits-all answer here, therefore we won’t be giving it to you, but what we will do is provide you with information that will drastically help […]
Okay, class. We hope you’ve behaved real good all week as we’re about to give you a very special lesson on the immensely popular web analytics tool called (surprise-surprise) Google Analytics and it’s several magical dimensions. Let’s take a look at what secondary dimension in Google Analytics is used for, how to add one and […]
Let’s be honest. We all know setting up Google Analytics API as opposed to using the regular Google Analytics user interface opens much broader horizons for things like hierarchical traffic and time-sensitive attribution analysis. Learning how to set up Google Analytics API presents great advantages to those who want to get the best out of […]
Let’s settle this Google Analytics dimension VS metric debate – once and for all. What is the difference between metric and dimension in Google Analytics, what is a “dimension” in Google Analytics, and incontestably – what is a “metric”? Which dimensions are present by default and which can be added as secondary, which metric types […]