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  • How to make sure your marketing is working efficiently?

    When it comes to the art of selling, we all know that the prominent trend for the last decade has been such – it’s less and less about the product you’re advertising, and more and more about “how” you’re advertising it. And the “how” in this process is your marketing, or how efficiently or non-efficiently […]

  • CRO: Top 3 Best Practices for an Ecommerce Business

    CRO – The tool of the future Focusing on bringing the leads, KPI, increasing the daily, weekly and monthly amount of website visitors, we often forget what’s as important as engaging the new customers – making them stay. When we think about various conversion tools, it’s easier to picture the importance of the CRO described […]

  • Case study: InsightWhale triples fuel card requests at MASTERS

    We are recognized as a top Market Research Companies on DesignRush. About the customer MASTERS is one of the leading Russian providers of enterprise fuel cards. Their flagship product – the “YEDINAYA” (“UNITED”) fuel card – enables customers to cut fuel expenses by up to 30 percent and fill up the tank at 12,000+ stations all over […]

  • How to Tell If Your CRO Program Is Wasting Time and Money

    After you’ve been running a conversion rate optimization strategy for a few months, you need to figure out if it’s working or if it’s a waste of time and money. There are a few different methods you should use to compare your results to your conversion goals. 1. Long-Term Business Results A CRO strategy is […]

  • Actionable Mobile App Metrics You Should Track

    Now that you’ve launched your app, what’s next? Apparently, you’ll be interested in a number of downloads to see if it took off or not. The better your target audience responds to the brand and positioning, the more installs you’re getting. However, this is just one side of the coin: Downloads don’t tell you much […]

  • How to Choose the Right Metrics for Your Products

    To optimize your product, you need to test how it currently performs and then implement possible changes that could lead to improvements. The only way to do this is by measuring product success metrics. What Is Meant By “Product Metrics”? There are many types of product metrics. The most basic are the easiest to measure, […]

  • Case Study: Online Pharmacy (Erectile Dysfunction) Click-Through Page Conversion Rate Optimization

    Here, we examine how Insight Whale increased the conversion rate of an online pharmacy based in the UK. The focus was on the click-through page for erectile dysfunction rather than ecommerce conversions, due to a long sales funnel. In the case study, we examine the use of a two-phase experiment and how it facilitates working […]

  • Case Study: How We Increased Conversion Rate and Revenue Per User for Numerologist.com by 2.5

    Our client at Numerologist.com requested a conversion rate optimization (CRO) audit back in 2016. Although the company had team members with knowledge of CRO, they lacked the time to run the audit it themselves. Plus, they wanted a new set of eyes to take a look at the data. In this article, we cover how […]