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  • Kids Apparel Ecommerce AdWords Shopping Campaign Case

    Do you have an ecommerce website and have been wondering how to launch a successful Google Adwords campaign?  Wonder no more – in this article we will disclose the tips and tricks on how to set up AdWords ecommerce, PPC advertising and increase ecommerce sales.  Ready? Let’s start with meeting the business behind this case […]

  • How to Increase SEO Traffic During Domain Transfer – A Complete Case Study

    Looking up how to increase web traffic while doing a domain name transfer? Look no more!  In this article we will review marketing tactics and methods on how to transfer website while keeping SEO, increase website visitors and perform all of this website migration without loss of traffic. Find out all about the effects of […]

  • How to make sure your marketing is working efficiently?

    When it comes to the art of selling, we all know that the prominent trend for the last decade has been such – it’s less and less about the product you’re advertising, and more and more about “how” you’re advertising it. And the “how” in this process is your marketing, or how efficiently or non-efficiently […]

  • CRO: Top 3 Best Practices for an Ecommerce Business

    CRO – The tool of the future Focusing on bringing the leads, KPI, increasing the daily, weekly and monthly amount of website visitors, we often forget what’s as important as engaging the new customers – making them stay. When we think about various conversion tools, it’s easier to picture the importance of the CRO described […]

  • Metrics Every Ecommerce Company Should Track

    So you have a great ecommerce website, the analytics have been set up, the meter is running, and now all that left to do is decide which pieces from the sea of data are going to help propel your website further. When it comes to metrics in Google Analytics, using the “the more the better” […]

  • Case study: InsightWhale triples fuel card requests at MASTERS

    We are recognized as a top Market Research Companies on DesignRush. About the customer MASTERS is one of the leading Russian providers of enterprise fuel cards. Their flagship product – the “YEDINAYA” (“UNITED”) fuel card – enables customers to cut fuel expenses by up to 30 percent and fill up the tank at 12,000+ stations all over […]

  • How to Tell If Your CRO Program Is Wasting Time and Money

    After you’ve been running a conversion rate optimization strategy for a few months, you need to figure out if it’s working or if it’s a waste of time and money. There are a few different methods you should use to compare your results to your conversion goals. 1. Long-Term Business Results A CRO strategy is […]

  • Actionable Mobile App Metrics You Should Track

    Now that you’ve launched your app, what’s next? Apparently, you’ll be interested in a number of downloads to see if it took off or not. The better your target audience responds to the brand and positioning, the more installs you’re getting. However, this is just one side of the coin: Downloads don’t tell you much […]

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