Digital Analytics

  • Top Ecommerce Tools Guide: everything you need for an ecommerce website

    It comes in stages Rome was not built in a day. It took it’s time to form a foundation, to explore and receive the best tools and materials, to get built and then to finally spread the word around about the rise of the new Empire.   It takes time, thought, money and effort to […]

  • Future of Digital Analytics is still People?

    The Future is Automated Stop by a cinema to get a ticket for the latest show – what do you see? Is it a row of stands with workers waiving at you, inviting you to get to their booth so you can skip the rest of the line, or is it a row of machines […]

  • Google Analytics GEO: Should We Trust What We See?

    An Exact Science Statistics & Analytics are the words we associate with complete accuracy, transparency and immutability. What was true yesterday cannot become false the day of tomorrow. The 5 doesn’t become 6,5 with the rise of the dawn, and Australia does not convert into Austria no matter how hard we insist on it. Google […]

  • How To Communicate with Data Analytics People

    Why Communication Is the Key In our modern day of digital transactions, virtual chats and remote job positions it’s more important than ever to keep communications loud, transparent, and clear. Every single misalignment, misunderstanding and punctuation error costs the companies’ time spent figuring it out, which results in delayed results and consequential loss of money. […]

  • Google Analytics Solutions: Case Studies in Offline Marketing

    Tracking online user behavior is no big challenge. Google Analytics for businesses provides you with a variety of tools and reports to track and utilize online data to make improvements to your digital strategy. The difficulty comes when you want to track offline data. This can be critical for businesses of many types, particularly those […]

  • Roles & Responsibilities of a Successful Analytics Team

    How do you envision a dream team of professional analysts? Most likely, these are the magic people who unlock actionable data scattered across your organization. Once the data is consolidated, marketers can take the lead and see what works well and what needs fixing in the funnels. The data-driven approach encourages various stakeholders to re-assess […]

  • Web Analytics Tools Comparison: Session-Based & User-Based. Part 2

    Since listing all prominent analytics solutions may be a daunting task, we’ve only picked some 20+ contenders for our comparison and split them in two groups. Part 2 picks up on where we previously left off and unveils some promising tools that didn’t fit in the first posting. As before, we’re focusing on the basic […]

  • Web Analytics Tools Comparison: Session-Based & User-Based (Part 1)

    As a marketer or web business owner, it’s your job to monitor relevant metrics on a daily basis so you can make prompt adjustments, run campaigns or perform conversion rate optimization. Luckily, the market teems with analytics tools, paid and free, complex and easy, session-based and user-based. User-based analytics is the hot trend and buzzword […]

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