Digital Analytics

  • Google Analytics Best Setup Practices for Mobile Apps

    Setting up your analytics can be a challenging task, especially when the set up is destined for mobile phone applications. Which setup platforms to choose for your mobile app, what mobile analytics tools are best, which app platforms are compatible, and moreover – work better together? These and all other mobile app related questions will […]

  • Metrics Every Ecommerce Company Should Track

    So you have a great ecommerce website, the analytics have been set up, the meter is running, and now all that left to do is decide which pieces from the sea of data are going to help propel your website further. When it comes to metrics in Google Analytics, using the “the more the better” […]

  • Data Accuracy (or it’s absence) in Google Analytics

    The Future is Now The filmmakers and storytellers often portray our future filled with nano-technology, retinal eye-scans, robotic helpers around the house and virtual reality ads on every corner. And they are not wrong. As we can see by the rise of the smartphone face-recognition feature, virtual reality ads and build-in retina scans, the future […]

  • Top Ecommerce Tools Guide: everything you need for an ecommerce website

    It comes in stages Rome was not built in a day. It took it’s time to form a foundation, to explore and receive the best tools and materials, to get built and then to finally spread the word around about the rise of the new Empire.   It takes time, thought, money and effort to […]

  • Future of Digital Analytics is still People?

    The Future is Automated Stop by a cinema to get a ticket for the latest show – what do you see? Is it a row of stands with workers waiving at you, inviting you to get to their booth so you can skip the rest of the line, or is it a row of machines […]

  • Google Analytics GEO: Should We Trust What We See?

    An Exact Science Statistics & Analytics are the words we associate with complete accuracy, transparency and immutability. What was true yesterday cannot become false the day of tomorrow. The 5 doesn’t become 6,5 with the rise of the dawn, and Australia does not convert into Austria no matter how hard we insist on it. Google […]

  • How To Communicate with Data Analytics People

    Why Communication Is the Key In our modern day of digital transactions, virtual chats and remote job positions it’s more important than ever to keep communications loud, transparent, and clear. Every single misalignment, misunderstanding and punctuation error costs the companies’ time spent figuring it out, which results in delayed results and consequential loss of money. […]

  • Google Analytics Solutions: Case Studies in Offline Marketing

    Tracking online user behavior is no big challenge. Google Analytics for businesses provides you with a variety of tools and reports to track and utilize online data to make improvements to your digital strategy. The difficulty comes when you want to track offline data. This can be critical for businesses of many types, particularly those […]

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