Digital Analytics

  • Adding Payment Gateway to Referral Exclusion List in Google Analytics

    Okay, so in the Ecommerce Tracking Set Up in Google Analytics – Step-by-Step Guide here we reviewed the stages for how to set up your Google Analytics when you have an ecommerce store you would like to track.  And since we know that the best marketing strategies are built on a precise, reliable, accurate data, […]

  • Top Google Analytics Browser Extensions to Save Time

    We all know well the two most valuable commodities in the world – time & money. And while the last one can be exchanged, borrowed, and landed, the first one is a finite source that cannot be substituted with anything. And this precious resource of time becomes double the value when it comes to Google […]

  • Ecommerce Tracking Set Up in Google Analytics – Step-by-Step Guide

    Your domain name has been bought, website – created, and after filling it with all the useful information you are ready to start selling your goods. Once the orders start rolling in, it’s hard to keep track of what’s being purchased, what’s abandoned, and the correlation between the two of the occasions – unless you […]

  • Google Analytics Best Setup Practices for Mobile Apps

    Setting up your analytics can be a challenging task, especially when the set up is destined for mobile phone applications. Which setup platforms to choose for your mobile app, what mobile analytics tools are best, which app platforms are compatible, and moreover – work better together? These and all other mobile app related questions will […]

  • How to make sure your marketing is working efficiently?

    When it comes to the art of selling, we all know that the prominent trend for the last decade has been such – it’s less and less about the product you’re advertising, and more and more about “how” you’re advertising it. And the “how” in this process is your marketing, or how efficiently or non-efficiently […]

  • How Effective is Facebook Advertising for Ecommerce Business

    With the ever-growing number of ecommerce advertising platforms, it’s crucial to know which of the online marketplaces have the highest return on investment, which have the highest engagement within your target audience, and which marketing purposes a given platform serves best. Each platform has its own merits and specifications which we have to be aware […]

  • 21 Best Digital Marketing Tools To Consider In 2019

    Unlike any other industry, Ecommerce is drastically fueled by the power of online tools. They let us develop our ecommerce marketing strategy, let us plan our next lead generation campaigns, allow to track and monitor our progress and get useful insights based on them. Just like the market, digital marketing platforms are ever-changing, which means […]

  • Metrics Every Ecommerce Company Should Track

    So you have a great ecommerce website, the analytics have been set up, the meter is running, and now all that left to do is decide which pieces from the sea of data are going to help propel your website further. When it comes to metrics in Google Analytics, using the “the more the better” […]

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