team management

  • 6 Steps of a CRO process in the InsightWhale Agency

    Conversion Rate Optimization is an ever-changing, cyclical process. In this article, we will present our custom-developed CRO campaign workflow, consisting of 6-steps designed to increase your conversion rates and revenue. In the CRO process of 6 consecutive steps, this first step is the only solitary instance, while the other 5 steps are recurring. Once we […]

  • In-house vs Outsourced Marketing Teams: What’s Best For Your Business?

    This Precious Moment Congratulations! You’ve been expanding for quite a while, building, and investing your time, energy and money into your business until the moment comes, and you realize –  it’s time to grow. It’s time to spread the word far and wide, it’s time to acquire new audiences, it’s time to dominate the market […]

  • Future of Digital Analytics is still People?

    The Future is Automated Stop by a cinema to get a ticket for the latest show – what do you see? Is it a row of stands with workers waiving at you, inviting you to get to their booth so you can skip the rest of the line, or is it a row of machines […]

  • How To Communicate with Data Analytics People

    Why Communication Is the Key In our modern day of digital transactions, virtual chats and remote job positions it’s more important than ever to keep communications loud, transparent, and clear. Every single misalignment, misunderstanding and punctuation error costs the companies’ time spent figuring it out, which results in delayed results and consequential loss of money. […]

  • Five Key Roles on a CRO Team

    As conversion rate optimization has developed into a self-sufficient discipline, many web-based businesses are evaluating their in-house CRO units and assessing third party offerings. When building and structuring CRO teams, stakeholders need to realize that optimization projects are somewhat different from traditional product or service development. If someone asks you for a definition of ‘project’, […]

  • When Hiring CRO Agency is Not The Best Idea

    Conversion rate optimization (CRO) has been on the rise ever since web-based businesses discovered the data-driven approach to decision-making. That said, most enterprises have primarily focused on user acquisition (UA) to drive more traffic hoping that quantity will, at some point, transform into quality. Whereas the lion’s share of marketing funds goes to UA, even […]

  • Roles & Responsibilities of a Successful Analytics Team

    How do you envision a dream team of professional analysts? Most likely, these are the magic people who unlock actionable data scattered across your organization. Once the data is consolidated, marketers can take the lead and see what works well and what needs fixing in the funnels. The data-driven approach encourages various stakeholders to re-assess […]