SaaS

  • In-house vs Outsourced Marketing Teams: What’s Best For Your Business?

    This Precious Moment Congratulations! You’ve been expanding for quite a while, building, and investing your time, energy and money into your business until the moment comes, and you realize –  it’s time to grow. It’s time to spread the word far and wide, it’s time to acquire new audiences, it’s time to dominate the market […]

  • Future of Digital Analytics is still People?

    The Future is Automated Stop by a cinema to get a ticket for the latest show – what do you see? Is it a row of stands with workers waiving at you, inviting you to get to their booth so you can skip the rest of the line, or is it a row of machines […]

  • How To Communicate with Data Analytics People

    Why Communication Is the Key In our modern day of digital transactions, virtual chats and remote job positions it’s more important than ever to keep communications loud, transparent, and clear. Every single misalignment, misunderstanding and punctuation error costs the companies’ time spent figuring it out, which results in delayed results and consequential loss of money. […]

  • How to Tell If Your CRO Program Is Wasting Time and Money

    After you’ve been running a conversion rate optimization strategy for a few months, you need to figure out if it’s working or if it’s a waste of time and money. There are a few different methods you should use to compare your results to your conversion goals. 1. Long-Term Business Results A CRO strategy is […]

  • Five Key Roles on a CRO Team

    As conversion rate optimization has developed into a self-sufficient discipline, many web-based businesses are evaluating their in-house CRO units and assessing third party offerings. When building and structuring CRO teams, stakeholders need to realize that optimization projects are somewhat different from traditional product or service development. If someone asks you for a definition of ‘project’, […]

  • When Hiring CRO Agency is Not The Best Idea

    Conversion rate optimization (CRO) has been on the rise ever since web-based businesses discovered the data-driven approach to decision-making. That said, most enterprises have primarily focused on user acquisition (UA) to drive more traffic hoping that quantity will, at some point, transform into quality. Whereas the lion’s share of marketing funds goes to UA, even […]

  • Why skimping on the CRO program is a bad idea

    Conversion rate optimization services have been around for quite a while and unlocked numerous opportunities for those who focused exclusively on traffic before. Regardless of business type, you want users not only to land on a webpage but also engage with your content and convert into paying customers. To make that happen, you need to […]

  • Leveraging the Synergy of Product Analysis Tools

    Product analysis is key for businesses with large or heterogeneous product stock. Analysis allows you to check if you are making appropriate warehouse purchases and confirm that customers are seeing the correct stock when they look at your product directory. It also answers many other pressing questions. There are several tools that will get the […]