SaaS

  • How to make sure your marketing is working efficiently?

    When it comes to the art of selling, we all know that the prominent trend for the last decade has been such – it’s less and less about the product you’re advertising, and more and more about “how” you’re advertising it. And the “how” in this process is your marketing, or how efficiently or non-efficiently […]

  • 5 CRO Hacks for Development Companies

    Often websites of development companies have the same issue – when a potential customer enters a website they can’t understand what exactly this team develops. Yet our main goal is to get the most amount of target leads from the website. Therefore, to achieve this, we need to describe the services of the company in […]

  • In-house vs Outsourced Marketing Teams: What’s Best For Your Business?

    This Precious Moment Congratulations! You’ve been expanding for quite a while, building, and investing your time, energy and money into your business until the moment comes, and you realize –  it’s time to grow. It’s time to spread the word far and wide, it’s time to acquire new audiences, it’s time to dominate the market […]

  • Future of Digital Analytics is still People?

    The Future is Automated Stop by a cinema to get a ticket for the latest show – what do you see? Is it a row of stands with workers waiving at you, inviting you to get to their booth so you can skip the rest of the line, or is it a row of machines […]

  • How To Communicate with Data Analytics People

    Why Communication Is the Key In our modern day of digital transactions, virtual chats and remote job positions it’s more important than ever to keep communications loud, transparent, and clear. Every single misalignment, misunderstanding and punctuation error costs the companies’ time spent figuring it out, which results in delayed results and consequential loss of money. […]

  • How to Tell If Your CRO Program Is Wasting Time and Money

    After you’ve been running a conversion rate optimization strategy for a few months, you need to figure out if it’s working or if it’s a waste of time and money. There are a few different methods you should use to compare your results to your conversion goals. 1. Long-Term Business Results A CRO strategy is […]

  • Five Key Roles on a CRO Team

    As conversion rate optimization has developed into a self-sufficient discipline, many web-based businesses are evaluating their in-house CRO units and assessing third party offerings. When building and structuring CRO teams, stakeholders need to realize that optimization projects are somewhat different from traditional product or service development. If someone asks you for a definition of ‘project’, […]

  • When Hiring CRO Agency is Not The Best Idea

    Conversion rate optimization (CRO) has been on the rise ever since web-based businesses discovered the data-driven approach to decision-making. That said, most enterprises have primarily focused on user acquisition (UA) to drive more traffic hoping that quantity will, at some point, transform into quality. Whereas the lion’s share of marketing funds goes to UA, even […]

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