Unlike any other industry, Ecommerce is drastically fueled by the power of online tools. They let us develop our ecommerce marketing strategy, let us plan our next lead generation campaigns, allow us to track and monitor our progress and get useful insights based on them. Just like the market, digital marketing platforms are ever-changing, which […]
As a marketer or web business owner, it’s your job to monitor relevant metrics on a daily basis so you can make prompt adjustments, run campaigns or perform conversion rate optimization. Luckily, the market teems with analytics tools, paid and free, complex and easy, session-based and user-based. User-based analytics is the hot trend and buzzword […]
In this comparison, we’d like to walk you through the top mobile analytics solutions available on the market. Once you have relevant data on user acquisition, activity, retention, you’ll be able to make the right decisions on product development, targeting, and marketing strategy. However, it takes time and a learning curve to implement and set […]