app

  • Google Analytics & Apple Store Analytics Sessions Differences

    So you have a mobile app. Fast, interactive and reliable, it has gathered quite a fanbase and now you’d like to assess it. Since you or someone in your analytics team is aware that mobile app analytics is a holy grail of any successful mobile app, so you do both – track your Apple Store […]

  • Adjust vs Appsflyer: Choosing a Platform for Mobile App Tracking and Attribution

    Mobile attribution tracking – the hottest topic on the app marketing market of today. Throughout hundreds of mobile attribution platforms in existence, we chose two most advanced, user-friendly and beloved by public – Adjust and Appsflyer.  So how do you choose which one is the best fit for your business? To help make your decision […]

  • Amplitude vs. Mixpanel in Mobile App Analytics: Comparing the Tools

    People are in love with efficiency, using their phones to complete all their daily tasks starting from participating in a conference call, to ordering sushi takeout or one in a lifetime wedding ring. Mobile apps are taking a bigger piece of a market pie each year, predicting to reach $189 billion in revenue by 2020.  […]

  • What Is Churn Rate? – The Best Churn Rate for Ecommerce and Mobile Apps

    “What is churn rate?” a lot of Ecommerce, SaaS and Mobile app business type workers ask when confronted with this unfamiliar yet so common nowadays term. A churn rate is a marketing metric, which describes a number of customers leaving the business over a certain time period.  Although it is an important metric for every […]

  • Why don’t we have installs from marketing?

    So… you’ve strategized, planned and launched your lead generation marketing, you monitor and optimize your campaigns, and yet see no real growth in the number of installs your app is getting? If that’s the case, this article is for you, my friend, as there are plenty of reasons why you might not have installs from […]

  • Google Analytics Best Setup Practices for Mobile Apps

    Setting up your analytics can be a challenging task, especially when the set up is destined for mobile phone applications. Which setup platforms to choose for your mobile app, what mobile analytics tools are best, which app platforms are compatible, and moreover – work better together? These and all other mobile app related questions will […]

  • Top A/B testing Tools for Mobile Apps

    In the previous article, we walked through the top analytics tools for mobile. So now that you have all the relevant data about the users, are you ready to test out some ideas on how to optimize your app? As an app developer, you are probably looking for something that makes changes without writing the […]

  • Top 3 App CRO Onboarding Practices

    First things first Developing a close-to-perfect website with an exceptionally intuitive user experience flow is a challenging task. You have to experiment with colours, forms, images, all the first elements your customers notice as they enter the website. You have about 3 seconds to grab their attention and trust before they move to another page […]

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