The truth is that most visitors to your website will leave without converting. They won’t become a customer, won’t follow you on social media, won’t sign up for an account, won’t even share their email address. Exit-intent popups can help. Exit-intent popups utilize an algorithm to detect the intent to abandon a webpage and react […]
Every business needs conversion rate optimization (CRO). Optimization is important whether you’re selling products over your website, encouraging users to sign up for services online, or just converting prospects to leads through premium content, newsletters, and other methods. The problem is that small businesses are often unable to afford a full CRO service. There is […]
Machine learning has now become so advanced that algorithms are able to predict how a user is likely to behave. This impacts many aspects of your digital strategy, but nowhere more so than conversion rate optimization (CRO). To understand how it is possible to use AI for CRO, you first need to know exactly what […]
This case study looks at Ashridge Nurseries (which ships plants and garden supplies to customers in the UK) and how the business boosted its conversion rate (CR) by 25 percent in a period of just a few months. We examine the tests we ran, how these impacted CR, and what impact this had on the […]
Numerologist.com is a longtime client of Insight Whale. They offer numerology and astrology services, which are in particularly high demand in January. For this reason, they wanted to run a promo for New Year. This case study looks at how we adapted their strategy just for the promo and the results it yielded. Customer profile […]
Customer profile Numerologist.com provides English-speaking clients across the world with numerology and astrology advice through their digital reports. We located a few areas in their sales funnel where leads were dropping off and determined that one of the levers could be social proof. To resolve the issue, we tested how video testimonials could make a […]
Moscow-based Wheely is a taxi service operating in several cities in Russia as well as in London. The company needed to increase its pool of drivers to see higher revenue. After attempting to achieve this with a new landing page, they were unsuccessful. They called us for help. This case study explains why the landing […]
Our client in this case study sells clothing to a worldwide audience. Before we started, he was seeing 30,000 unique daily visitors to his site — and a good number of those were converting. However, he believed that higher sales were possible. This article examines what we did, including tests, post-test analysis, and use of […]