Digital Analytics

  • Why Using GTM to Implement Structured Data Can Be a Bad Idea

    If you want your content to appear in Google search results in the form of rich snippets, you need to use structured data. Another benefit is that structured data improves search capabilities, enhancing the user experience. One way to implement structured data is to turn to Google Tag Manager (GTM), but this can be a […]

  • How to Use a Content Security Policy with Google Analytics

    A Content Security Policy (CSP) stops third-party vendors from loading damaging features on your website, thereby improving security. However, if you continue to use Google Analytics with a CSP enabled, you will need to make some modifications. The good news is that these are simple to apply, not to mention well worthwhile. Enabling Google Analytics […]

  • How to Use Google Tag Manager with a Content Security Policy

    To enhance security on your website (such as to block harmful scripts that could steal user passwords), one of your best options is a Content Security Policy (CSP). However, enabling a CSP can cause problems with Google Tag Manager (GTM). To continue using GTM with a CSP installed, you need to make some changes. The […]

  • How to Add and Block Advertising Features in Google Analytics

    Advertising features in Google Analytics are hugely useful for creating remarketing audiences. However, to comply with GDPR, it is necessary to block these features in some cases: to ensure that users always opt in before you collect, store, or use their data. In just a few steps, you can both enable and block advertising features. […]

  • Introduction to Adobe Analytics

    If you’re looking for an alternative analytics service to Google Analytics, you should consider Adobe Analytics. One of the best paid services, it uses artificial intelligence to track users and depict customer journeys. The cloud-based software has a number of useful features, all of which go beyond anything you’ll receive with a basic service. Adobe […]

  • Send Event and Custom Dimension If Google Optimize Experiment Is Running

    For all its many benefits, Google Optimize does suffer from one problem: that it is difficult to create segments based on whether a user is participating in an experiment. To resolve this issue, you need to use a customTask to send an event and custom dimension. This is possible both with Google Analytics and Google […]

  • Leveraging the Synergy of Product Analysis Tools

    Product analysis is key for businesses with large or heterogeneous product stock. Analysis allows you to check if you are making appropriate warehouse purchases and confirm that customers are seeing the correct stock when they look at your product directory. It also answers many other pressing questions. There are several tools that will get the […]

  • FOnce

    FOnce on Github: https://github.com/TonySimonovsky/FOnce. Usage examples There are 2 most common examples of FOnce usage. Firing a conversion pixel, provided by your advertisement service, only once per user. This is especially helpful for those who collect leads. As a lead is just contact details of a person, so it doesn’t matter how many times the user […]

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