mobile

  • Google Analytics & Apple Store Analytics Sessions Differences

    So you have a mobile app. Fast, interactive and reliable, it has gathered quite a fanbase and now you’d like to assess it. Since you or someone in your analytics team is aware that mobile app analytics is a holy grail of any successful mobile app, so you do both – track your Apple Store […]

  • What is A/B Testing in Digital Marketing: CRO Best Practices

    Conversion Rate Optimization is one of the trendiest marketing terms of today, within which A/B testing is a leading tactic. The A/B testing marketing component is an essential ingredient to any digital companies success. So what is A/B testing and what are the best CRO practices to perform one – let’s find out together in […]

  • Amplitude vs. Mixpanel in Mobile App Analytics: Comparing the Tools

    People are in love with efficiency, using their phones to complete all their daily tasks starting from participating in a conference call, to ordering sushi takeout or one in a lifetime wedding ring. Mobile apps are taking a bigger piece of a market pie each year, predicting to reach $189 billion in revenue by 2020.  […]

  • What Is Churn Rate? – The Best Churn Rate for Ecommerce and Mobile Apps

    “What is churn rate?” a lot of Ecommerce, SaaS and Mobile app business type workers ask when confronted with this unfamiliar yet so common nowadays term. A churn rate is a marketing metric, which describes a number of customers leaving the business over a certain time period.  Although it is an important metric for every […]

  • Why don’t we have installs from marketing?

    So… you’ve strategized, planned and launched your lead generation marketing, you monitor and optimize your campaigns, and yet see no real growth in the number of installs your app is getting? If that’s the case, this article is for you, my friend, as there are plenty of reasons why you might not have installs from […]

  • What Is A Mobile User Lifetime Value (LTV)? – Measuring App’s Success

    Let’s be honest – marketers lo-oove to complicate things. Coming up with dozens of new metrics to track each quarter, abbreviating them and confusing the rest of us with the end product. So to make the lives of everyone, including the said marketers, easier today we will review the hot and trendy KPI among the […]

  • How to Increase Your Mobile App Engagement

    Mobile App marketing is a complex subject, as succeeding at it requires excellent strategy execution in multiple app analytics, app development and app optimization areas. Boosting your mobile app’s engagement rates is even more tricky as it is directly linked to measuring how the users interact with your app. So to expand on the topic […]

  • Google Analytics Best Setup Practices for Mobile Apps

    Setting up your analytics can be a challenging task, especially when the set up is destined for mobile phone applications. Which setup platforms to choose for your mobile app, what mobile analytics tools are best, which app platforms are compatible, and moreover – work better together? These and all other mobile app related questions will […]

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