mobile

  • What Is Churn Rate? – The Best Churn Rate for Ecommerce and Mobile Apps

    “What is churn rate?” a lot of Ecommerce, SaaS and Mobile app business type workers ask when confronted with this unfamiliar yet so common nowadays term. A churn rate is a marketing metric, which describes a number of customers leaving the business over a certain time period.  Although it is an important metric for every […]

  • Why don’t we have installs from marketing?

    So… you’ve strategized, planned and launched your lead generation marketing, you monitor and optimize your campaigns, and yet see no real growth in the number of installs your app is getting? If that’s the case, this article is for you, my friend, as there are plenty of reasons for why you might not have installs […]

  • What Is A Mobile User Lifetime Value (LTV)? – Measuring App’s Success

    Let’s be honest – marketers lo-oove to complicate things. Coming up with dozens of new metrics to track each quarter, abbreviating them and confusing the rest of us with the end product. So to make the lives of everyone, including the said marketers, easier today we will review the hot and trendy KPI among the […]

  • How to Increase Your Mobile App Engagement

    Mobile App marketing is a complex subject, as succeeding at it requires excellent strategy execution in multiple app analytics, app development and app optimization areas. Boosting your mobile app’s engagement rates is even more tricky as it is directly linked to measuring how the users interact with your app. So to expand on the topic […]

  • Google Analytics Best Setup Practices for Mobile Apps

    Setting up your analytics can be a challenging task, especially when the set up is destined for mobile phone applications. Which setup platforms to choose for your mobile app, what mobile analytic tools are best, which app platforms are compatible, and moreover – work better together? These and all other mobile app related questions will […]

  • Guide to Mobile Apps Conversion Optimization

    There is a lot of information on the internet on how to optimize both – mobile and desktop websites. But there is still a lack of information on how to get better conversion rates on mobile apps. That’s why in this article, we accumulated all of our knowledge about App Conversion Rate Optimization (CRO) and […]

  • Top A/B testing Tools for Mobile Apps

    In the previous article, we walked through the top analytics tools for mobile. So now that you have all the relevant data about the users, are you ready to test out some ideas on how to optimize your app? As an app developer, you are probably looking for something that makes changes without writing the […]

  • App Store Optimization – SEO for Apple Store & Google Play

    The Importance of a difference Developing a great app is a challenging task. Yet what is even more challenging is to optimize it in a way that will make it successful. App store and google play store optimization include hundreds of different variables that influence the way your app performs and the number of times […]

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