Google Analytics

  • What Benefits Gives Assigning a Value to Google Analytics Goal?

    Everyone likes money. This is a universal hard-to-argue truth so we won’t. Now imagine there was a way to optimize your budget so you earn even more money without much investment? There is, and it includes assigning a monetary value to your Google Analytics goals. In this article, we’ll examine which features and advantages does […]

  • Google Analytics Calculated Metrics in Use

    Google Analytics is an excellent free tool for creating and using calculated metrics. And since using google products ubiquitously within a single company brings the most results, you also have an opportunity to create calculated metrics in Google Data Studio by using calculated fields and in Google Sheets by combining different metrics together.  Before we […]

  • What is a “Secondary Dimension” in Google Analytics?

    Okay, class. We hope you’ve behaved real good all week as we’re about to give you a very special lesson on the immensely popular web analytics tool called (surprise-surprise) Google Analytics and it’s several magical dimensions. Let’s take a look at what secondary dimension in Google Analytics is used for, how to add one and […]

  • What is the Difference Between Dimension and Metric in Google Analytics

    Let’s settle this Google Analytics dimension VS metric debate – once and for all. What is the difference between metric and dimension in Google Analytics, what is a “dimension” in Google Analytics, and incontestably – what is a “metric”? Which dimensions are present by default and which can be added as secondary, which metric types […]

  • What is the Difference Between Source and Medium in Google Analytics

    Google Analytics is filled with terms, and it takes quite some time to learn all the differences among them. In order to help you understand Google Analytics terminology better, we’ve created this article on what is the difference between source and medium in Google Analytics. Not only will you know the difference between the source […]

  • How to Сreate Google Analytics Dashboard: Practical Tips

    Whether it’s your first or hundreds time using Google Analytics, you probably noticed there is a default “My Dashboard” which comes with every view you might choose. And while the ready-to-wear dashboard can serve many purposes, in order to really get the best out of your data you might want to know how to create […]

  • How to Integrate Google Analytics tracking with Mailchimp?

    Having a rich history of over 20 years, Mailchimp has shifted from being an email automation service to a full-on marketing platform. Now the answer to “how to use Mailchimp” question becomes more and more complicated, as their toolkit progressed from email campaign set up to landing page creation, social media management, digital ads tracking, […]

  • Comparing Amplitude Analytics vs Google Analytics

    Sooooo you are looking for a great data analytics system. The best one. Digital data analytics platforms are quite complex when you take into account all of their features, price options, limits and usability. If you looked around all mobile app analytics platforms you have definitely come around the Google Analytics vs Amplitude Analytics debate. […]

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