ecommerce

  • What is A/B Testing in Digital Marketing: CRO Best Practices

    Conversion Rate Optimization is one of the trendiest marketing terms of today, within which A/B testing is a leading tactic. The A/B testing marketing component is an essential ingredient to any digital companies success. So what is A/B testing and what are the best CRO practices to perform one – let’s find out together in […]

  • How to Add Google Analytics to WordPress (Via Plugin, GTM & Hardcoding)

    Oh, WordPress. The most popular website creation & management platform for self-hosted websites around the world. Blogs, forums, fresh news sources and ecommerce stores – all of these are favouring WordPress over every other website setup platform. Today WordPress accounts for more than 30% of all websites.  And since adding an analytics layer to assessing […]

  • How To Add Google Analytics to Shopify: Best Practices

    Ecommerce is taking over the world – a fact anyone can hardly argue with – taking its companion, the most popular worldwide online shopping platform Shopify with it. Shopify got so beloved by its customers due to a number of reasons. First things first, it makes the online shopping experience management quite easy. You don’t […]

  • What Is Churn Rate? – The Best Churn Rate for Ecommerce and Mobile Apps

    “What is churn rate?” a lot of Ecommerce, SaaS and Mobile app business type workers ask when confronted with this unfamiliar yet so common nowadays term. A churn rate is a marketing metric, which describes a number of customers leaving the business over a certain time period.  Although it is an important metric for every […]

  • Adding Payment Gateway to Referral Exclusion List in Google Analytics

    Okay, so in the Ecommerce Tracking Set Up in Google Analytics – Step-by-Step Guide here we reviewed the stages for how to set up your Google Analytics when you have an ecommerce store you would like to track.  And since we know that the best marketing strategies are built on a precise, reliable, accurate data, […]

  • Kids Apparel Ecommerce AdWords Shopping Campaign Case

    Do you have an ecommerce website and have been wondering how to launch a successful Google Adwords campaign?  Wonder no more – in this article we will disclose the tips and tricks on how to set up AdWords ecommerce, PPC advertising and increase ecommerce sales.  Ready? Let’s start by meeting the business behind this case […]

  • Ecommerce Tracking Set Up in Google Analytics – Step-by-Step Guide

    Your domain name has been bought, website – created, and after filling it with all the useful information you are ready to start selling your goods. Once the orders start rolling in, it’s hard to keep track of what’s being purchased, what’s abandoned, and the correlation between the two of the occasions – unless you […]

  • 5 CRO Hacks for Kids’ Clothing Stores

    The children’s e-commerce apparel industry is one of the most fast-growing online markets. Today’s retailers are trying to drive growth in the children’s clothing category by experimenting with a variety of features on their websites. Here are some ideas and real examples of features you can implement to your kids’ clothes website in order to […]

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