You’ve perfected your landing page, updated all keywords and meta-tags, analyzed your behavioural data and ran tests on literally everything that could and should be tested, and are currently in the whirlwind of deciding what to do next. If that sounds like you, don’t waste another second and take a deep dive into our 10 […]
We love Conversion Rate Optimization. This is what we live for. We’ve already written an article on How to Increase Conversion Rate at the Checkout Page, which offers precious pieces of advice on how to make sure more users enjoy your checkout page. This article will give you tips on how to ensure that users […]
Conversion Rate Optimization is one of the trendiest marketing terms of today, within which A/B testing is a leading tactic. The A/B testing marketing component is an essential ingredient to any digital companies success. So what is A/B testing and what are the best CRO practices to perform one – let’s find out together in […]
Oh, WordPress. The most popular website creation & management platform for self-hosted websites around the world. Blogs, forums, fresh news sources and ecommerce stores – all of these are favouring WordPress over every other website setup platform. Today WordPress accounts for more than 30% of all websites. And since adding an analytics layer to assessing […]
Ecommerce is taking over the world – a fact anyone can hardly argue with – taking its companion, the most popular worldwide online shopping platform Shopify with it. Shopify got so beloved by its customers due to a number of reasons. First things first, it makes the online shopping experience management quite easy. You don’t […]
“What is churn rate?” a lot of Ecommerce, SaaS and Mobile app business type workers ask when confronted with this unfamiliar yet so common nowadays term. A churn rate is a marketing metric, which describes a number of customers leaving the business over a certain time period. Although it is an important metric for every […]
Okay, so in the Ecommerce Tracking Set Up in Google Analytics – Step-by-Step Guide here we reviewed the stages for how to set up your Google Analytics when you have an ecommerce store you would like to track. And since we know that the best marketing strategies are built on a precise, reliable, accurate data, […]
Do you have an ecommerce website and have been wondering how to launch a successful Google Adwords campaign? Wonder no more – in this article we will disclose the tips and tricks on how to set up AdWords ecommerce, PPC advertising and increase ecommerce sales. Ready? Let’s start by meeting the business behind this case […]