A/B testing

  • VWO A/B Testing: A Complete Guide for 2020

    VWO, or Visual Website Optimizer, is a leading all-in-one Experience Optimization platform in the Conversion Rate Optimization industry of today.  It helps companies increase their conversions, and therefore sales, by assessing user behaviour and web analytics, while building personalized experiences customers just can not love based on findings it brings. To answer the question of […]

  • Main Reasons Why Your A/B Test Fails

    Why did the A/B test fail – a common hard-to-answer question in the world of A/B testing marketing and Conversion Rate Optimization. There are numerous pitfalls to conducting an A/B test, which will result in inaccurate data, corrupted test results and overall AB test incompleteness.  To help you recognize the reasons for a failed A/B […]

  • What is Multivariate Testing?

    With Conversion Rate Optimization becoming more and more popular every quarter, the answer to the questions of “What is a/b testing?” and “What is multivariate testing (MVT)”, and what’s the difference between the two also gradually becomes more important. To help you find out what is AB testing, we’ve already created an article called What […]

  • What is A/B Testing in Digital Marketing: CRO Best Practices

    Conversion Rate Optimization is one of the trendiest marketing terms of today, within which A/B testing is a leading tactic. The A/B testing marketing component is an essential ingredient to any digital companies success. So what is A/B testing and what are the best CRO practices to perform one – let’s find out together in […]

  • How to understand your users using HotJar?

    Soo, you have a website that receives a certain number of visitors every month. Like every good marketer or a company owner, you made a decision to increase your sales the smart way – by investing in website conversion optimization.  And since you’ve made an educated background check on a number of top CRO tools […]

  • VWO vs Convert: A/B Testing Tools Comparison

    Introduction There is a large number of tools for every occasion when it comes to the digital marketing industry of today. Even more so – when you’re looking for Conversion Rate Optimization (CRO) tools that include all the testing, preview and analytics functionality you’re looking for.  To make your decision-making process easier, we chose only […]

  • How to Run an AB Test in Google Optimize

    Introduction Let’s start with the basics – you have a website, and since you’re searching for more info on the web, you want to make it even more successful, or successful to begin with.  And as we all know, a sign of a prosperous website is not in the number of daily visitors it attracts, […]

  • 5 CRO Hacks for Kids’ Clothing Stores

    The children’s e-commerce apparel industry is one of the most fast-growing online markets. Today’s retailers are trying to drive growth in the children’s clothing category by experimenting with a variety of features on their websites. Here are some ideas and real examples of features you can implement to your kids’ clothes website in order to […]

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