A/B testing

  • 6 Steps of a CRO process in the InsightWhale Agency

    Conversion Rate Optimization is an ever-changing, cyclical process. In this article, we will present our custom-developed CRO campaign workflow, consisting of 6-steps designed to increase your conversion rates and revenue. In the CRO process of 6 consecutive steps, this first step is the only solitary instance, while the other 5 steps are recurring. Once we […]

  • Top 3 App CRO Onboarding Practices

    First things first Developing a close-to-perfect website with an exceptionally intuitive user experience flow is a challenging task. You have to experiment with colours, forms, images, all the first elements your customers notice as they enter the website. You have about 3 seconds to grab their attention and trust before they move to another page […]

  • How To Optimize Exit-Intent Popups

    The truth is that most visitors to your website will leave without converting. They won’t become a customer, won’t follow you on social media, won’t sign up for an account, won’t even share their email address. Exit-intent popups can help. Exit-intent popups utilize an algorithm to detect the intent to abandon a webpage and react […]

  • What Can You Do If You Want to Optimize But Cannot Afford a Full-Fledged CRO Program?

    Every business needs conversion rate optimization (CRO). Optimization is important whether you’re selling products over your website, encouraging users to sign up for services online, or just converting prospects to leads through premium content, newsletters, and other methods. The problem is that small businesses are often unable to afford a full CRO service. There is […]

  • Machine Learning and CRO

    Machine learning has now become so advanced that algorithms are able to predict how a user is likely to behave. This impacts many aspects of your digital strategy, but nowhere more so than conversion rate optimization (CRO). To understand how it is possible to use AI for CRO, you first need to know exactly what […]

  • Case Study: Ashridge Nurseries

    This case study looks at Ashridge Nurseries (which ships plants and garden supplies to customers in the UK) and how the business boosted its conversion rate (CR) by 25 percent in a period of just a few months. We examine the tests we ran, how these impacted CR, and what impact this had on the […]

  • Case Study: Boosting Numbers for Numerologist.com New Year Promo

    Numerologist.com is a longtime client of Insight Whale. They offer numerology and astrology services, which are in particularly high demand in January. For this reason, they wanted to run a promo for New Year. This case study looks at how we adapted their strategy just for the promo and the results it yielded. Customer profile […]

  • Case Study: How Video Testimonials Make a Difference (Numerologist.com)

    Customer profile Numerologist.com provides English-speaking clients across the world with numerology and astrology advice through their digital reports. We located a few areas in their sales funnel where leads were dropping off and determined that one of the levers could be social proof. To resolve the issue, we tested how video testimonials could make a […]

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