A/B testing

  • How to understand your users using HotJar?

    Soo, you have a website which receives a certain number of visitors every month. Like every good marketer or a company owner, you made a decision to increase your sales the smart way – by investing in website conversion optimization.  And since you’ve made an educated background check on a number of top CRO tools […]

  • VWO vs Convert: A/B Testing Tools Comparison by CRO Experts| InsightWhale

    Introduction There is a large number of tools for every occasion when it comes to the digital marketing industry of today. Even more so – when you’re looking for Conversion Rate Optimization (CRO) tools that include all the testing, preview and analytics functionality you’re looking for.  To make your decision-making process easier, we chose only […]

  • How to Run an AB Test in Google Optimize

    Introduction Let’s start with the basics – you have a website, and since you’re searching for more info on the web, you want to make it even more successful, or successful to begin with.  And as we all know, a sign of a prosperous website is not in the number of daily visitors it attracts, […]

  • 5 CRO Hacks for Kids’ Clothing Stores

    The children’s e-commerce apparel industry is one of the most fast-growing online markets. Today’s retailers are trying to drive growth in the children’s clothing category by experimenting with a variety of features on their websites. Here are some ideas and real examples of features you can implement to your kids’ clothes website in order to […]

  • Guide to Mobile Apps Conversion Optimization

    There is a lot of information on the internet on how to optimize both – mobile and desktop websites. But there is still a lack of information on how to get better conversion rates on mobile apps. That’s why in this article, we accumulated all of our knowledge about App Conversion Rate Optimization (CRO) and […]

  • Top A/B testing Tools for Mobile Apps

    In the previous article, we walked through the top analytics tools for mobile. So now that you have all the relevant data about the users, are you ready to test out some ideas on how to optimize your app? As an app developer, you are probably looking for something that makes changes without writing the […]

  • 5 CRO Hacks for Development Companies

    Often websites of development companies have the same issue – when a potential customer enters a website they can’t understand what exactly this team develops. Yet our main goal is to get the most amount of target leads from the website. Therefore, to achieve this, we need to describe the services of the company in […]

  • How to Increase Conversion Rate at the Checkout Page

    As with any good action plan, it’s important to start with defining the problem. Our goal here is to increase the conversion rate of the checkout page, and the problem is: almost 70% of all shopping carts get abandoned. Why do potential buyers abandon their carts? Here are reasons compiled by the Baymard Institute: Based […]

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