A/B testing

  • 5 CRO Hacks for Kids’ Clothing Stores

    The children’s e-commerce apparel industry is one of the most fast-growing online markets. Today’s retailers are trying to drive growth in the children’s clothing category by experimenting with a variety of features on their websites. Here are some ideas and real examples of features you can implement to your kids’ clothes website in order to […]

  • Guide to Mobile Apps Conversion Optimization

    There is a lot of information on the internet on how to optimize both – mobile and desktop websites. But there is still a lack of information on how to get better conversion rates on mobile apps. That’s why in this article, we accumulated all of our knowledge about App Conversion Rate Optimization (CRO) and […]

  • Top A/B testing Tools for Mobile Apps

    In the previous article, we walked through the top analytics tools for mobile. So now that you have all the relevant data about the users, are you ready to test out some ideas on how to optimize your app? As an app developer, you are probably looking for something that makes changes without writing the […]

  • 5 CRO Hacks for Development Companies

    Often websites of development companies have the same issue – when a potential customer enters a website they can’t understand what exactly this team develops. Yet our main goal is to get the most amount of target leads from the website. Therefore, to achieve this, we need to describe the services of the company in […]

  • How to Increase Conversion Rate at the Checkout Page

    As with any good action plan, it’s important to start with defining the problem. Our goal here is to increase the conversion rate of the checkout page, and the problem is: almost 70% of all shopping carts get abandoned. Why do potential buyers abandon their carts? Here are reasons compiled by the Baymard Institute: Based […]

  • 6 Steps of a CRO process in the InsightWhale Agency

    Conversion Rate Optimization is an ever-changing, cyclical process. In this article, we will present our custom-developed CRO campaign workflow, consisting of 6-steps designed to increase your conversion rates and revenue. In the CRO process of 6 consecutive steps, this first step is the only solitary instance, while the other 5 steps are recurring. Once we […]

  • Top 3 App CRO Onboarding Practices

    First things first Developing a close-to-perfect website with an exceptionally intuitive user experience flow is a challenging task. You have to experiment with colours, forms, images, all the first elements your customers notice as they enter the website. You have about 3 seconds to grab their attention and trust before they move to another page […]

  • How To Optimize Exit-Intent Popups

    The truth is that most visitors to your website will leave without converting. They won’t become a customer, won’t follow you on social media, won’t sign up for an account, won’t even share their email address. Exit-intent popups can help. Exit-intent popups utilize an algorithm to detect the intent to abandon a webpage and react […]

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