Google Tag Manager

  • Top Google Analytics Browser Extensions to Save Time

    We all know well the two most valuable commodities in the world – time & money. And while the last one can be exchanged, borrowed, and landed, the first one is a finite source which cannot be substituted with anything. And this precious resource of time becomes double the value when it comes to Google […]

  • Google Analytics Best Setup Practices for Mobile Apps

    Setting up your analytics can be a challenging task, especially when the set up is destined for mobile phone applications. Which setup platforms to choose for your mobile app, what mobile analytic tools are best, which app platforms are compatible, and moreover – work better together? These and all other mobile app related questions will […]

  • How to Track Leads with Google Tag Manager Form Submit Tracking

    Many times, a prospect turns into a lead by completing a form on your website. To measure the users who are converting and the actions they are taking on your forms, you need to track form submissions. The problem is that there is no global standard for the development of forms, which means that there […]

  • 7 Steps to Be Sure Your Google Analytics Is Set Up the Right Way

    It is imperative to set up Google Analytics the right way. To ensure you gain the data you need, following these steps when setting up your account. Step 1. Install the Google Analytics Counter in the Correct Place Once you have created a property for your website, Google will provide you with a website visitor […]

  • Why Using GTM to Implement Structured Data Can Be a Bad Idea

    If you want your content to appear in Google search results in the form of rich snippets, you need to use structured data. Another benefit is that structured data improves search capabilities, enhancing the user experience. One way to implement structured data is to turn to Google Tag Manager (GTM), but this can be a […]

  • How to Use Google Tag Manager with a Content Security Policy

    To enhance security on your website (such as to block harmful scripts that could steal user passwords), one of your best options is a Content Security Policy (CSP). However, enabling a CSP can cause problems with Google Tag Manager (GTM). To continue using GTM with a CSP installed, you need to make some changes. The […]

  • How to Add and Block Advertising Features in Google Analytics

    Advertising features in Google Analytics are hugely useful for creating remarketing audiences. However, to comply with GDPR, it is necessary to block these features in some cases: to ensure that users always opt in before you collect, store, or use their data. In just a few steps, you can both enable and block advertising features. […]

  • Send Event and Custom Dimension If Google Optimize Experiment Is Running

    For all its many benefits, Google Optimize does suffer from one problem: that it is difficult to create segments based on whether a user is participating in an experiment. To resolve this issue, you need to use a customTask to send an event and custom dimension. This is possible both with Google Analytics and Google […]

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