Our client at Numerologist.com requested a conversion rate optimization (CRO) audit back in 2016. Although the company had team members with knowledge of CRO, they lacked the time to run the audit it themselves. Plus, they wanted a new set of eyes to take a look at the data. In this article, we cover how […]
It’s a common belief that you need to make as many changes as possible to optimize conversion rate, which requires examining a large amount of data. At InsightWhale, we discovered that this is not always true. In fact, as this case study shows, small tweaks can often have the greatest impact. Pinpointing a problem Last […]