CPM, CPC, CPL, CPA and CPI are super popular marketing acronyms used and mentioned on every corner. Terms like Cost per Click, Cost per Lead or Cost per Impression often become the company’s KPIs for their unique ability to determine marketing activities profitability. Why is it important to understand the efficiency of advertising campaigns and […]
Digital marketing strategy Digital marketing of today has a large number of advantages, among which are the delivery speed, high level of targeting, manageability, stats accuracy, and of course – variety. You can focus on social media marketing, email marketing, lead generation, influencer marketing and much more. So when you can choose between a large […]