Google Tag Manager

  • Send Event and Custom Dimension If Google Optimize Experiment Is Running

    For all its many benefits, Google Optimize does suffer from one problem: that it is difficult to create segments based on whether a user is participating in an experiment. To resolve this issue, you need to use a customTask to send an event and custom dimension. This is possible both with Google Analytics and Google […]

  • FOnce

    FOnce on Github: Usage examples There are 2 most common examples of FOnce usage. Firing a conversion pixel, provided by your advertisement service, only once per user. This is especially helpful for those who collect leads. As a lead is just contact details of a person, so it doesn’t matter how many times the user […]


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