Google Geo

  • Data Accuracy (or it’s absence) in Google Analytics

    The Future is Now The filmmakers and storytellers often portray our future filled with nano-technology, retinal eye-scans, robotic helpers around the house and virtual reality ads on every corner. And they are not wrong. As we can see by the rise of the smartphone face-recognition feature, virtual reality ads and build-in retina scans, the future […]

  • Google Analytics GEO: Should We Trust What We See?

    An Exact Science Statistics & Analytics are the words we associate with complete accuracy, transparency and immutability. What was true yesterday cannot become false the day of tomorrow. The 5 doesn’t become 6,5 with the rise of the dawn, and Australia does not convert into Austria no matter how hard we insist on it. Google […]