Moscow-based Wheely is a taxi service operating in several cities in Russia as well as in London. The company needed to increase its pool of drivers to see higher revenue. After attempting to achieve this with a new landing page, they were unsuccessful. They called us for help. This case study explains why the landing […]
Here, we examine how Insight Whale increased the conversion rate of an online pharmacy based in the UK. The focus was on the click-through page for erectile dysfunction rather than ecommerce conversions, due to a long sales funnel. In the case study, we examine the use of a two-phase experiment and how it facilitates working […]
Our client in this case study sells clothing to a worldwide audience. Before we started, he was seeing 30,000 unique daily visitors to his site — and a good number of those were converting. However, he believed that higher sales were possible. This article examines what we did, including tests, post-test analysis, and use of […]
Our client at Numerologist.com requested a conversion rate optimization (CRO) audit back in 2016. Although the company had team members with knowledge of CRO, they lacked the time to run the audit it themselves. Plus, they wanted a new set of eyes to take a look at the data. In this article, we cover how […]
It’s a common belief that you need to make as many changes as possible to optimize conversion rate, which requires examining a large amount of data. At InsightWhale, we discovered that this is not always true. In fact, as this case study shows, small tweaks can often have the greatest impact. Pinpointing a problem Last […]
